It's a double-edge sword
I like their movies being different, but also know that if it becomes box office poison, Warner may bench the franchise... again
And I want my movies.
They won't for a good while at least.
Warner Bros. needs franchises. Right now they have very few. Harry Potter is finally returning, but aside from that, they have limited options. The DC movies help with their other lines so they're not going to shelve them if a few movies don't perform to expectations. They know they can hit it bigger with these movies than original productions, especially in an era where corporations prey on fans as much as we do now. Besides, this is all a bit premature since Man of Steel made a healthy profit, and so will BvS despite it disappointing.
The upcoming movies like Suicide Squad and Wonder Woman aren't going to be like these movies. Even Justice League was already said to be more lighthearted, and the real problem here is people are projecting Zack Snyder everywhere when he's not making every movie. They've clearly stated several times that the other filmmakers are driving their own movies, but simply fitting them into this universe creatively.
Personally, I do understand this sentiment. Folks watch comic book movies for escapism. That's what Marvel is, and that's what most big budget action movies are. They're filled with humour, lightheartedness, and elements that don't make you uncomfortable or tax you mentally. People don't go to these movies to ponder any themes. If they did, they'd realize pretty quickly that Captain America is a caricature of a charater, but we love him nonetheless. Their purpose is to entertain, and there's nothing wrong with that. You see it often on here too. You either play to that crowd or you don't.
But if you go down that road, you don't get a movie like The Dark Knight. It still has certain elements of that formula in there, but it's designed in a very different way than Jurassic World, Transformers, MCU, and various other big budget movies that follow a certain storytelling formula.
I really don't want Warner Bros. to go down that route. I already have the Marvel movies. I have Fox who is doing a pretty nice balancing act. For me, WB needs to be on the experimental and unconventional side. Not the best strategy in terms of money making, but it certainly is from a creative perspective. And you can still make money as long as you nail the movie. Maybe not as much as the other way, but you won't be running hungry. That's for sure.
At worst, what happens is they "fail" for ten years. Then they'll take a short break, and reboot and give you what you want. But at least them let try and fail if they must. There's nothing wrong with a filmmaker driven strategy. You could end up with something really different and great that way.
I've seen enough movies with the conventional Hollywood formula, and none of them tend to be better than what I've watched decades ago. It's very rare you get a movie like The Dark Knight or Mad Max or The Matrix that you can expect to be talked about a few decades from now because they're classics for their genre. You don't get those kind of movies by playing to formula. You'll get movies which are entertaining, but not really any better than past movies like Terminator 2 or Predator or Aliens. That formula already reached its apex long ago.