Interesting observation.
I was at Wal-mart just a bit ago and they have a little Wonder Woman area set up where you can get some Funko Pops, t-shirts, posters, action figures, plushies, etc, etc... Anyway, surrounded by women. Any little girl or adult woman that happened by stopped to check out the merch and 100% of them (that I personally witnessed) walked away with something. Myself, I grabbed 2 posters (one was for Suicide Squad), A Batman, Superman and Wonder Woman plushie and a couple of shirts. It was nice to see Wonder Woman attracting such attention. From women especially.