But, on July 28, three and a half months after WrestleMania 32, WWE released its quarterly reporta mandatory, all-encompassing document that lets the Security Exchange Commission, shareholders, and the public know how the company is functioning, both logistically and financially. An analysis of the report shows that WrestleMania 32 attendance was not, in fact, the 101,763 figure that WWE had been throwing around. It wasn't even in the six figures. According to the documents, the actual paid live attendance for the event was between 74,000 and 86,000. "As long as they don't lie about the financials, they aren't committing fraud," said Chris Harrington, an independent WWE business analyst.
WWE has been doing this for years. There is a discrepancy between attendance numbers submitted to the SEC and those touted in press releases for every single WrestleMania dating back to at least 2008, with an average inflation of about 15,000 spectators. And in 2001, respected wrestling journalist Dave Meltzer, writing for his publication Wrestling Observer Newsletter, reported that numbers for WrestleMania III, the event's previous longstanding record, were knowingly fudged. WWE boosted the numbers by more than 13,000 spectators. Meltzer claimed that Vince told him as muchthat the numbers shown on television are for "entertainment purposes only."
Inflating attendance numbers exemplifies Vince's approach to the business, doing whatever it takes to maintain a certain image. Moreover, it continues to blur the line between WWE as a real-life, publicly traded corporation and the WWE that exists as it appears on television. Much like how Vince has created a fictionalized version of his family, he seems to have done the same with his company.