What is clear is that Battleground bombed and Hell in a Cell recovered surprisingly well.
Interestingly, while Worldwide buys for HIAC are up (they certainly topped last year's number), domestically Hell in a Cell 2012 actually did better. Last year's Hell in a Cell PPV (CM Punk vs Ryback HIAC, Big Show vs Sheamus) had about 152,000 North American buys - this year's PPV was at least 10,000 lower domestically. (Consider, in order to hit last year's number they would have needed almost 245,000 worldwide buys which is far above this initial estimate of 205,000-225,000 buys).
Is the Sky falling? Should WWE despair for next year's Wrestlemania?
I don't believe so.