I care because it affects us all. But I'm not trying to make this into a crusade so I'm sorry if I offended you.
All I'm saying is that we all know Activision will be monitoring pre order numbers. If you dislike preorder bonuses and think they have no place in the industry, don't feed the monster. And the real crux of the argument is why buy now as oppossed to waiting until one week before launch?
This is my thought as well, I just don't understand the other mindset.
Idk. I think if the numbers were there, companies would change their tune. They are going to do what gets them the most money. Just my 2 cents. Everyone can do as they please.
In case you're actually curious why people pre order digitally despite there being zero incentive, I will try and explain.
Most people don't treat their purchases as part of an activist agenda. You buy something because you want it and agree to the selling price - that's it. When you buy a pair of jeans, you're not signaling moral complicity with the enslavers of child workers halfway around the world or whatever - you're just buying a pair of jeans you saw and liked.
Of course purchases are, whether you like it or not, the only true test of preference. Companies don't give a shit what you post on Reddit or social media; they follow what people buy, not what they write. So yes, in buying those jeans you're in a way contributing to child labor - because all a company sees is you either don't care at all, or don't care enough to alter your buying decision. And enough people signaling their indifference means the company is just delivering value to its customers without crossing an imaginary red line or whatever.
Truth is, companies can get away with pretty much anything as long as the product they want is attractive at the price they offer it. It's very rare for a business to flop over moral qualms surrounding its business model - people just don't care enough. And it's a Catch-22 of sorts in that, at some deep level many people realize the power for change is in their hands. But they also realize it's completely futile to use your purchasing as a kind of moral referendum when everybody else is just using purchases to satisfy their wants. You'd be voting in an election with 0.01% turnout whose results nobody would care about.
So basically consumers don't "vote with their wallet" because they (rightly) assume that others won't do it so why bother. Which is perversely cyclical you know? I won't do it cause you won't, you won't because I won't, and the result is higher corporate profits without necessarily meaning higher utility for the aggregate purchasing base (if they have any sort of measurable desire for businesses to be friendlier, that is).
So anyways yeah, if by refraining from buying today you think you're telling Activision "you won't trick me into giving you an interest-free cash advance by offering a Gjally skin", you're half-right. Half-right because when you're alone, or something statistically akin to being alone, in doing so then this 1) won't be heard at all and 2) wouldn't matter anyways if such a small group does it.
I, for one, don't see the issue with pre order bonuses. Lots of people think it's some plague on the industry or whatever - I don't see what the problem is. But that's another topic. Anyways I just wanted to let you know what motivates me to pre order in advance. I've explained why others don't bother signaling but that doesn't reveal any incentive to actually do it. It's just giving money to someone for them to hold for months without getting anything back. You could, as you say, "pre-order" 5 minutes before launch and still get the same bonuses.
The answer lies hidden in interest rates. One of the basic assumptions we make about people and market is that, overall, unless you're insane or perhaps in the middle of a divorce you'd rather have money now than money later. If I offered you a million dollars today or a million dollars a year from now, you'd take the money today. But what if it were a million today or 2 million next year? If you're smart you'll probably wait a year.
What's the cutoff? What's the number required to make you say "alright, I'll wait - it'll be worth it". It's reflected, in aggregate, in the interest rate (which naturally varies depending on how risky the deal is - the more certain you are you'll be paid, the less of a premium you'll require for waiting).
You might be asking what the fuck I'm smoking but bear with me. Let's say I want Persona 5 so bad that I pre-order, digitally, 1 year in advance. That'll cost me.... call it 30 cents in lost interest. What do I get? A theme I may or may not like, an email confirming my order, and a little countdown on my dashboard telling me when it'll be available.
Now you might be wondering what kind of satisfaction you could possibly draw from a confirmation email and a countdown screen. Surely not much, we'd both agree. But is it zero? Must it be completely worthless to everyone? I don't see why.
I actually like the little countdown screen. Not a lot, and I wouldn't pay too much to see it. But 30 cents' worth of lost interest over a year? Sure. I'll admit I value a confirmation email and a countdown screen at least enough (maybe more) to pay 30 cents for it.
So there. The real reason people would pre order this expansion 3 months before it comes out? Because they'll get a theme an email and a countdown....and they will happily pay 10 cents of interest for it.
It's all in the numbers.