This is immensely sad, but unfortunately very true (in my mind)
It almost feels at the same level that you can get a level 80 character in WoW to start. There is no longer a journey in characters and their developments. Obviously there is in loot, but loot was not everything with Diablo. Skill trees, rune words, the hunt and feeling that for the most part your character was different than that of someone else.
The good thing is now that my expectations are so low, I may enjoy the game for a while. I know it will not have the staying power for D2 for me [Unless there are some major changes in patches down the road]
The bolded part of your post just isn't true.
1. Rune words
are loot. You need runes, which are loot, to create them. You need base items to create them (also loot).
2. Not true at all about "for the most part your character was different than others"... actually couldn't be farther from the truth. Diablo 2 was filled with cookie cutter builds that everyone used. Occasionally you'd see a more unique build based on less used skills (like a Poison nova necro, for example) but the vast majority of the player base used cookie cutter builds because very few non-cookie cutter builds were viable end-game. You just max out a handful of skills and ignore all the rest because only certain skills per class were truly end-game viable, both in terms of PVE and PVP. This is what Blizzard is trying to fix with Diablo 3 and from what I've played of the beta and read about the game, it looks like they're doing a good job.
On top of that, Diablo 2's unbalanced stat system (stats as in STR, DEX, VIT, ENG) resulted in a huge
lack of customization. Barbs would put just enough into STR (many times none at all if your equip had enough +STR and you had a good anni+torch) and ALL the rest into Vitality or enough into Dex for max block of 75% then the rest into Vitality. Bowazons would dump points into Dex and some vita. Non-energy shield Sorcs would put just enough into STR and all the rest into vita (ES sorcs would just put it into energy instead of vita). Paladins would put just enough into STR and all the rest into vita. Necros just enough into STR, all the rest into vita unless you go max block (PVP only) which would be enough in dex for 75% block, then the rest in vita. You see a trend here? Anyone who believes the stat allocation system provided lots of customization simply doesn't know much about the game (I'm speaking in general, not referring to the guy I'm replying to).
Diablo 3 is not an action game. It's an ARPG through and through and will have just as much customization, if not more, than its predecessor. Just the fact that the lower level skills are actually viable end game is enough to put it over the top. People who say otherwise are duped into thinking D2 had this incredible amount of customization when in reality it was incredibly
unbalanced leading to the opposite, as explained above.
I'm not trying to come off as an expert (lol) or whatever, but know that I played this game on and off for a decade. Thousands of hours in both PVE and top-tier PVP. Some of my characters + inventory were worth several hundreds of dollars in real money.
I knew (and still know) the game inside and out. Many of the things that are said in this thread simply aren't an accurate assessment of what Diablo 2 was and what Diablo 3 is going to be in comparison. I'm not going to go through each and every post to correct people so that's all I'll say on the matter.