Yea but Rockstar operates on different wavelengths than rest of the industry. They don't seek adulation on twitter or from liberal circles. Not that they are right-wing , they are just....traditional.
See turbocharged Cyberpunk marketing campaign where they had to navigate rough seas (taking shots from all sides) for a whole year at least. Rockstar announces game out of the blue 2-3 months before release with one trailer and there you go. Huge company with so many contractors but very private and they never leak stuff.
When you sell 120M copies of ONE game and 35M of other (with barely any marketing because only marketing they need is Rockstar logo) ,I don't think you care much about noise, you're so high above everyone, you just can't hear them.
What would make it as controversial are the targets. If any of them belong to one of the designated holy groups of the 2020's that's when you get peoples attention.