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EA Sports announces across-the-board price cuts
- Thread starter AirBrian
- Start date
I remember in 1999, which was four years after PlayStation came out, virtually all of the third party games were $39.99, even if they were multiple discs. I wish third parties followed through on that this gen, but people are willing to pay $49.99 on most big games, so it's a smart move on their end.
bishoptl said:
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It's something they should've done years ago anyway, so bravo to them. EA sports games depreciate in value faster than used cars.
Necroscope
Member
DarienA said:
This would be awesome. It will eat even deeper into EA's margin. It is time for EA to realize that it can't rely on selling marginally improved sport games every got damn years for $50 USD. Also, it will force EA to make more original IP to cover the reduced income from the sport sector. I love this news.
Mr_Furious
Member
Nice work ESPN!
Necroscope
Member
Ryck said:
We have Konami kicking EA at that battle front.
Necroscope
Member
Ryck said:
No, both FIFA and Winning Elevens are selling at the same old prices but WE is eating away EA's share.
This move will only have limited impact because pricing strategies for software after launch are viewed more as clearance promotions. SEGA tried this with their heavily pushed NFL and NBA 2K3 only a few months after release with a well publicized discount to $19.99, and it had little effect. The glut of copies only ended up moving off of store shelves when the game was later given away for $9.99 and below.
UbiSoftologist
Member
Necroscope said:
What if Take-Two teamed up with Konami...T2's distribution network is an attractive asset for Japanese publishers.
The Faceless Master
Member
:lol :lol :lolDrLazy said:
CajoleJuice
Member
By giving up.
UbiSoftologist
Member
Comments by financial analysts on EA's dramatic price cuts:
'' "Obviously EA's needing to be defensive and so I guess they're showing their willingness to defend their position in the category," said Stewart Halpern, an analyst at RBC Capital Markets. "(It's) clearly not a sign of strength." '' (Source: Reuters)
'' Some analysts were surprised by the magnitude of the price cuts. "I really question whether these price cuts are going to make much of a difference," said Michael Pachter, a research analyst at Wedbush Morgan Securities. "The price-conscious consumer who was going to buy Madden has already bought ESPN." '' (Source: Wall Street Journal)
'' "Obviously EA's needing to be defensive and so I guess they're showing their willingness to defend their position in the category," said Stewart Halpern, an analyst at RBC Capital Markets. "(It's) clearly not a sign of strength." '' (Source: Reuters)
'' Some analysts were surprised by the magnitude of the price cuts. "I really question whether these price cuts are going to make much of a difference," said Michael Pachter, a research analyst at Wedbush Morgan Securities. "The price-conscious consumer who was going to buy Madden has already bought ESPN." '' (Source: Wall Street Journal)
Matlock said:
:lol Bitches...
Necroscope said:
:lol WE7 is the first game I've owned in the series, and I don't think I've played one game more this year. It's just a treat.
DrLazy said:
:lol
If I'm Sega, what I'd do is keep Visual Concepts and the ESPN brand, along with the pricing strategy. But I'd have Take Two handle distribution of all their games. It seems that's really helped a lot.
http://quote.yahoo.co.jp/q?s=6460&d=t&k=c3&h=on&z=m
investor sem to like the news in japan, segasammy is almost 4% up (3,85% right now).
investor sem to like the news in japan, segasammy is almost 4% up (3,85% right now).
UbiSoftologist
Member
Quartet said:
Sega rallies today because an analyst initiates a favorable ''Buy'' rating on the stock and sets a price target of 7,000 yen for it.