I can't believe this list was no sold, some good observation and discussion points in here. I'd be interested to know how you feel like Shawn Michaels was booked Cena-esque, as I never picked up on that back in the day.
The Jerry Lawler point is great too, I used to think he was amazing back in the day but in hindsight he was just a hyperactive Jesse Ventura with less class and wit. I do miss the days of having a heel-biased co-commentator though. JBL tries, but he never puts the heels' cheap tactics over, just seemingly bullies the faces for various things.
I'll never understand why Honky Tonk man was ever used past 1992 though the Rockabilly and Roadie thing was sort of campy interesting, I guess. As for The Headbangers... I liked them back in the day >.<
Context is important, but basically what you have to understand is around this point it's not fair to say Shawn is "booked" any particular way because this is post "I lost my smile michaels" so depending on who you believe he's either out from knee surgery or selling a fake knee injury they had to make up because he didn't want to drop the belt to Bret.
But let's use the booking slightly before that, when he was feuding with Sid. Vince on commentary absolutely FAWNS over Michaels every chance he gets. It is almost 1:1 with how Lawler and Cole treat Cena. It's always "Michaels is the underdog, Michaels is the most charismatic, the most flamboyant champion ever." But Shawn is the same old cocky asshole who laughs off everything, never looking threatened. So when Sid has to get heat leading up to their match, Sid has to powerbomb Lothario's son because it can't be Michaels in the feud, no he has to fight for the little guy. Now that he's out with a knee injury he still comes in, and every single promo he cuts is always "they can cheer me, they can boo me it's great that the
WWE Universe the fans are allowed to do this.
Let's compare to two other big names and their treatment: Stone Cold and Taker. Stone Cold says the same thing Michaels does, except Austin is still a tweener by this point, so he always emphasizes that he doesn't care, he's going to get the job done. This makes him seem more like a
person who has agency in his own storylines instead of the product that Michaels feels like.
Taker is strangely different. Taker puts EVERYBODY over. Every Taker promo of this era has him always mentioning how "x is dangerous, x is a formidable opponent, x should not be underestimated." Taker is an undead zombie man, but he's the only guy I can see cutting promos talking about how he has no greater advantage than the people he's fighting. And the people LOVE him, they go nuts for him.
And this is the fundamental difference in how the WWF/E treats those guys vs their "top guys." Those guys WANT the title. It drives them. Guys like Cena/Michaels always seem to just EXPECT that they'll win the title, and it's hard to like them because in a way, they aren't treating this seriously. They're products whose sole purpose is to have the belt slapped on them.