Do you mean moving services like Netflix and Hulu behind a PS+ pay wall? That'd be no bueno for me. But I'm not in a huge rush towards next gen until there is something that I HAVE TO HAVE. (SSB Wii U for example)
Also I'm buying whatever system the new GG ends up on.
This would be nice, if they move online play and apps out from under the XBL Gold pay wall I might consider getting their new system. Provided the no used games and always online rumors are false.
They aren't too big of a deal, but just the fact that they are making money off the ads whilst charging for the online play really puts a sour taste in my mouth. I feel the same way about outrageous movie theater ticket/concessions pricing and pre-movie ads too.
Kagari (mod, owns FF site, has insider FF/Sony info often) has hinted at moving everything into PS+. Personally, I don't see it happening, PS3 is the #1 Netflix device and I doubt they will change that just to get extra PS+ or PS World or whatever subs. Their strategy is fine as is, but then again I am a proponent that if they do it just because MS does it, they will reap the rewards and there will be no competition otherwise. If you want a next gen console with Netflix, both will require a sub, and consumers will have to deal with it. I don't think Sony will sit still if there's money to be made; they need it most.
At the same time I don't know if MS will move out online gaming from Gold. It's what they built their house on and what most are paying for XBL for. If they do though, they will have to be ULTRA aggressive with how they monetize those apps. The XBLG revenue stream is huge and they won't do it unless they know they can make back the subs they will lose and then some.
Ads ESPECIALLY on a paid service are shitty and scummy as fuck but I really don't notice them. The current dashboard is messy as is, I don't think it does those ads any less favours than it does me trying to find the right button for what I want.