Read through most of the thread, think I have a better grasp on things. Still not doing any further story content (only made it to the first town) while the cactuar thing is running. Spent the 1* cactuars I had maxing out and selling 1* units, used the bigger ones to get some of my main dudes leveled up, so right now my leveled up people are:
3* Kefka at 40 (cap, didn't realize that at the time >_>)
4* Chizuru at 47
3* Krile at 33
3* Rain & Lasswell both at 25
3* Vivi at 21
Plan on banking any further 3* Cactuars I get before the event ends for future use to level worthwhile 4*/5* units which I'm assuming is the smarter play?
Also looking around at comments it seems like I should ASAP take new Friends with me so I can send them requests to get my friends roster filled up so I can get FP from gifts faster, and I should maybe spend some Lapis on increasing my friends list space as well as some inventory and unit space, does this seem about right? Have 2500 Lapis right now, but I've done practically none of the story stuff yet and only Rank 9.