Historically, the average attendance and the UEFA coefficient are right where they belong. The problem is that the gap with the other top leagues has widened. In 2009, Italy's UEFA coefficient was 6 pts ahead of Germany's and 12 behind Spain's. In 2012, it is 16 pts behind Germany and 25 (!) behind Spain's, the number 1.
Next year, Italy will fall behind Portugal and probably France also. Imagine one instant Italy being the 6th league in the continent, just ahead of the Netherlands and Ukraine. They must do something, the stagnation is out of control.