Man I love this game. I bought it on BF and it got here a week or two ago. I've been putting some time into it and it is so good.
I buy the Forza games even though I don't care for the more sim-like racers, but this hits the perfect balance between sim and arcade for me (I get that it isn't THAT much of a realistic racer though and more arcade-y than the past titles). I was surprised that I enjoyed it more than NFS Most Wanted, because that was one I was looking forward to all year (huge BO Paradise and OG Most Wanted fan).
The graphics and environment are lovely. I love just cruising around looking at the scenery.
I am really digging on the soundtrack as well. I like the EDM station quite a bit. My only gripe is how the stations are set up. I get that it is supposed to feel like a radio station and everything, but I wish I had the ability to make a custom station where I could just listen to specific tunes. As far as I know, NFS MW doesn't even have the standard EA Trax option where you can turn certain songs off.
I look forward to putting a lot more time into this and racing online when I go back home on vacation in Feb (internet here in the arctic circle isn't good for online play). I will probably wait for a price drop on the rally expansion, since rally racing isn't something that has ever appealed to me. I'll still get it eventually though, because it is more content for this game.