why would a label front money in a changing landscape for a unknown return. they just wont bother. only the big artists that are all ready marketable will get these deals, which means only they will get albums produced. as time goes on, the pie gets smaller and smaller. a corporation who could give two shits about artist growth and nurturing will not give these artists a second glance.
how can an independent label compete on a marketing level with samsung, pepsi, microsoft, etc. we have already seen this with merging labels and mega corporations. only the richest will win.
the kendrick lamars of the world will not exist. i'm a direct casualty of the mp3 market and major labels going out of business or being bought up.
look at the movie industry. independent movies still exist, but guys like lynch and tarantino, just dont want to bother anymore. it just not worth the effort to get the funding. investors will not want the risk, when samsung can pick up the tab and you have a guaranteed return upfront.