Getting co-signed by the greatest legend in Cali pretty much all but promised Kendrick platinum status....
Lots of people get Dre cosigns and never sell anything; or they end up like Game just getting more unpopular due to the music getting worse. Kendrick built his fanbase, then got a major label to broadcast it even further. That plus a slowburning yet effective single and universal acclaim paved the way.
I wouldn't be surprised if his next album does 500-600k at best. I'm not sold on "Kendrick the superstar" yet. Yea he is dominating right now but that shit is fleeting. Moreover he hasn't demonstrated that any song he throws out will become a hit or chart, ie Drake. I thought Headlines was a shitty song as did others, but it shot up the charts immediately. Kendrick got a perfect record in Swimming Pools, but can he make an actual party track, or a ladies track (without Drake) that charts? I need to see it.
Another thing: his next album will probably be worse than GKMC by default, given how good that album was. Following up an album like that is hard, and there will be people waiting on the very day it leaks to listen to three tracks and declare it "not as good." And given his theme focus, I wonder if he'll do something played out like a "portrait of the conflicted superstar" album, ie Cole/Drake/etc. Some type of "oh man I'm so popular, everything changes friends no longer call to hang out everyone wants my money" shit.
I believe in Kendrick, he is my king afterall. But I have doubts