Cole discussing why he doesn't saturate the market, and postulates on reality tv
Cole and Kendrick seem like the only major rap artists with this view, yet the outcomes are so drastically different. I rarely hear Cole say something about music or the "process" that I don't agree with. You can tell he loves music, he loves hip hop, and he isn't concerned about charts or who is saying what. Yet...these last two albums haven't been noteworthy. I don't think Sideline Story or Born Sinner are "bad" albums by any means, both have many songs I fux with. But overall as projects they just don't do it for me. Worse yet Cole often sounds generic to me. Like he's so focused on meeting the high standards of great artists that he forgets to tell us who he is with much depth.
In short, I can almost hear Cole thinking "I need an intro song that punches you in the mouth right out the gate like a Hov intro; I need a storytelling track that's like this Nas song; etc." I don't hear him progressing as an artist, whereas I look at other rapper/producers like Black Milk or Oddisee who are making huge jumps on every level artistically.
Whereas Kendrick seems to have not only a genuinely impressive knack for self consciousness and introspection, but also that "watcher" mentality that a world class writers within music or literature have - be it Dylan, Nas, Richard Wright, whoever; I'm not saying "Kendrick is as great as x" I'm just saying that he possesses a certain trait that most great writers have.
I kind of think that media is moving too fast for both of them ultimately, and the winner (in terms of success, not art) will continue to be the person who most captures this era and identifies with it - Drake. That being said, this is also an era where everyone can access your shit, once you release it, in an instance. When Cole and Kendrick are ready, everyone will be ready because they'll already be waiting on something from somewhere anyway.