You know, I can't even understand how Missy Elliot and others were spending a milli plus on music videos. That shit makes no sense to me economically.Music videos are so cheap to shoot now. It seems like if you're going to have a shitty song the least you can do is make a decent music video...
They're not making SERIOUS money, there's probably a handful of maybe 5 battle rappers that are making enough to live off of solely battle rap + merchandising. For the past year there was a huge debate over if Lux deserved to make $40k for a battle or not, and when he finally got it, the league that hosted the battle folded and didn't even pay him in full. It's at a transition point ATM that all depends on sponsors.I didn't really know that people were making serious money out of battling. That's interesting and I wonder how it works. To me, or at least with the internet it seems like battle rap is a lot more prominent than it used to be.
Battle rap has definitely blown up, mostly because all of everyone's favourite rappers are into it and the corporate sponsors are looking into it as well (IMO after Diddy & Ciroc sponsored Summer Madness 2, it exploded). Snoop Dogg is having his own event at the upcoming BET awards, Total Slaughter is looking into doing another season, Smack is signing multi-season deals with BET for UFF etc. You have shit like Drake and Nelly betting over Hitman Holla vs. Hollow Da Don, Busta, Q-Tip, Fabulous, etc. coming out to every event, Lupe arguing with Dizaster on twitter every day of the week, Ebro doing hour long interviews on battle rap radio stations, Ab-Soul battling Daylyt on his album, etc.