This feels like a byproduct of 90s/00s era sales that refuses to die. Makonnen doesn't need to do Drake-feature numbers. If he fleshes out his persona more and the awful records wave rises a bit dude will be living a comfortable life until he throws in the towel. Have your own fanbase, larger label/affiliation fanbase, jump on features, write hooks...he's like a recipe for success, assuming he doesn't fuck it up for himself.
There aren't too many dudes who should be positioning themselves for anything more than that imo.