I agree with y'all for the most part, but bad lyrics can be a deal breaker for me.
I was listening to Year of the Savage a few days ago for the first time and production, flow, and delivery were all good. Admittedly, I didn't finish the album but it seems like the dude can only talk about fucking bitches, doing drugs, anime, and how he's gonna fuck you up. That's all kinda standard in hip hop, but I feel like you have to put your soul into it lyrically or it falls flat for me. In terms of content. And I'm not saying don't rap about those things, but at least do it in a multifaceted way and make your persona interesting or your album is gonna bore me.
Young Thug gets a pass though because he makes me ask "who the fuck is this guy?" regardless of whatever he's saying