I can definitely agree that YG sticks to his sound, but I don't see that as a bad thing. When I buy an artist's record, I'm buying a product. I expect the product to sound a certain way. The most successful artists see themselves as brands, selling a particular sound, so that when you buy their albums you get what you paid for. YG does what he does very well, and his album was exactly what I wanted, so therefore I'm happy with it and consider it a great record.
Schoolboy Q has no clue what his sound is and how to market himself. I don't think anyone denies that Q is at his best over menacing beats. Even Q knows this, because he frequently selects those tracks to represent himself, so why is his album all over the damn place? The product I bought does not represent what Q conveyed it would sound like in his imagery and singles. Groovy Tony and Dope Dealer are anomalies on the album, and easily amongst the best songs. Not a coincidence. I paid for an entire album of that, not this spaced out deep thought emotional crap that he is TRYING to force himself into. Q needs to acknowledge his niche, and stick to it. He'll be more successful that way. Find a consistent sound that works for you and let your personality separate you from other artists.
Oh, also, I'm aware that artists want to experiment and evolve, but save that shit for your mixtapes and throwaways. LPs should be a compilation of what the artist does BEST, like Still Brazy. If you're doing these experimental tracks and you know someone else is doing it better, what business does it have on the record? It messes with how cohesive the album feels. I hate putting on an album and having to skip all over the place to find the handul of similarly themed tracks and never listening to the others. I can listen to Still Brazy from front to back and enjoy it all because YG sticks to his sound.