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PS Plus price hike: We'll all pay for a subscription-based future | Opinion
It's been a little while since we saw a glimpse of the Bad Old Sony – the company that priced the PS3 at $200 above its…
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In the past couple of weeks, though, it feels like we've seen a couple of unwelcome flashes of the arrogant beast that Sony once was.
First there was the news that the PlayStation Portal – a curious device whose price point makes it very interesting even if its limited feature-set makes it unclear who exactly it's designed for – has eschewed Bluetooth audio for a Sony proprietary standard, forcing users to buy forthcoming Sony earbuds or headsets to enjoy wireless audio with the device.
Even Apple hasn't strayed from Bluetooth in its devices, instead building on and around the standard for its AirPods' functionality; god only knows what deep-seated delusion of grandeur has made Sony think it's in a position to force a proprietary wireless audio standard when a vastly larger and more powerful company like Apple has pointedly shied away from that disastrous idea.
If that wasn't giving us all unwelcome flashbacks to Sony's 2006 villain era, next came the news that only a year after launch, all of the PlayStation Plus tiers are getting price hikes – massive, inflation-busting price hikes of around 33%, which will bring the annual price for the base tier of the service to $80 (from the current $60) and raise the top 'Premium' tier to an eye-watering $160.
Compared to Game Pass, Sony's service is honestly pretty threadbare. Its lowest tier amounts to little more than charging a shockingly high rent for fundamental console services like multiplayer games and the ability to transfer save files off the device, while its higher-end tiers offer a software library that's patchy at best, with a retro/classic game offering that's embarrassingly poor, feeling more like someone trawled the contents of a 99 cent bargain bin at a second hand game shop in the early 2000s than like an actual library of PlayStation's illustrious history.
The existing model is not actually commercially viable for anyone in that pipeline – developers, publishers, platform holders – but it has been given life by hooking up a cash pipeline from the platform holders' coffers, allowing them to offer a large library of software to consumers for a low price.
Without the subsidy, the subscription revenues are sliced up far too thinly, and while there are some winners (primarily publishers with a knack for making low-budget titles into viral hits for a month or two), most companies would lose out if platform holder bucks weren't keeping the whole edifice afloat. That won't last; the assumption is that once the market is established, the platform holders will be able to squeeze both ends of the pipeline and start making their money back.