Sandy Bridge delay leads to higher prices for notebooks
A notebook that just a month ago would have gone on special for not much more than $600 is now $799, as retailers jack up prices following the recall of Sandy Bridge laptops.
It hasn't taken long - the delay in shipments of notebooks with Sandy Bridge processors /Series 6 chipset is now forcing retailers to ramp up prices of 1st Gen core notebooks.
Sandy Bridge is Intel's 2nd generation Core processor family, and it was due to start hitting retail stores en-masse by the middle of this month. However, the discovery of a bug in the SATA controller of the Cougar Point series 6 chipset that comes with the processors has meant that all 2nd gen Core notebooks on their way to retail stores (and those already sold) have had to be returned to Intel. Versions without the fault are now not expected back in the market until mid-April at the earliest.
This means that instead of frantically clearing the shelves of notebooks with 1st generation Core processors to make way for Sandy Bridge ones (as they were starting to do), notebook retailers now have to try and hold on with current stock for all February, March and April, if not longer. Some retailers will be hit by the fact that they were already running down 1st generation stock. One told APC that some 1st generation Core processors now are almost impossible to get, and expected their cost to start soaring.
So retailers can now be expected to start ramping up prices for 1st Gen stock, to levels of about six months ago. You can see this in Harvey Norman's notebook pricing already. In late December 2011 and in Jan 2011, Harvey Norman had two of the best specials ever seen: an Intel Core i3 notebook with 4GBs of RAM selling for $598, and the first ever Intel Core i7 notebook for under $1,000.
Today, Harvey Norman is also advertising a "Computer price bliz," but the specials are no longer in the same league. A Toshiba 15.6in notebook powered by a Core i3 processor, with 4GBs of RAM is on special for $799. Compared to the $598 HP Pavilion that was on special earlier, it has a bigger hard drive (500GB vs 320GB) but that should not account for a $201 difference in price two very similar notebooks.
And the cheapest Core i7-powered laptop today at Harvey Norman today is back up to $1,399, compared to $999 in December.
The only exception to the rising prices found by staff on our Notebook Hunter service is a special already listed on apcmag.com, from the Laptop Factory Outlet, in which a Core i5 notebook is selling for $698 (or $598 with cashback). The principal, Derek Ozen explained that he bought the shipment before the Sandy Bridge dramas, and was intending to keep this as originally advertised as a marketing ploy to promote his business's expansion across Australia.