From the very link you provided:
"Fair use permits limited use of copyrighted material for purposes like criticism, commentary, news reporting, or parody without needing permission."
Yes, news reporting. As in, "Today in the news, this happened..."
(And even then, the "limited use of copyrighted material" bit needs to be observed and assured when using content without permission)
Long-form journalism is a different thing. A 3-hour documentary can be informative, can be educative, it can be journalism, but it isn't the same as a news report.
A clip of the POTUS speaking at a news conference reported by Bloomberg news is... "news". This is the very center of the bullseye for fair use.
The content of that speech, yes. The recording of that speech by a third party, however, is a different matter.
This has already been litigated in court in the past and there's a mountain of established law around it.
And yet there will be many more courts weighing in on such cases in the future across the nation and the globe, and the mountain will grow without locking down any firm protection for open media repurposing.
Every news outlet has a licensing department, and it's not just because the secrets not out that you can ignore the pricetags because everything in those warehouses is actually free.
Learn all the steps & costs of how to license TV news footage for documentary film & television. Great introduction to incorporating archival news footage in your movie.
documentarycameras.com
You can take your chances in using footage online on the belief that the judge will side with you eventually (and also that it's "online", where law is so topsy-turvy that one side may deliberately break a law in order to enforce a different law which protects them.) There are certainly layers and law students out there who will cite the wins of fair use claims and urge you to fight to prove yourself in the right. However, that's a long way to go...
Not that I'm saying I'm an expert in this matter, but just from 101 classes in film school, when I'm reading in this thread about "
clipped in 70 seconds" of footage and "
added their own logo", those are two immediate red flags before even having read up more about fair use today. (Technically, the whole "15-30 seconds and you're good" theory about reusing media is shoptalk with no actual basis, but it's an easy rule of thumb to guess what went wrong when you hear somebody went 2-4x over it.)
I've just never met somebody working in documentary who has said, "You know what's great about my job? All the free and easy footage to use!"
They sent a counter claim to Bloomberg and haven't gotten a reply. This is clearly not a valid claim and Bloomberg knows it or they would have responded.
OK, I'm worried that we're taking each other seriously here, because this is not how legal departments operate.