Marketing Moron: Hey everyone, I have an idea. Let's do some SJW ads. We can grow sales by sucking up to that small core of people, in hopes they think all of us profit oriented office workers really care about their issues
Non-believer: But if we focus ads on that small group, isn't that a waste? Shouldn't we stick to marketing to the core group of people which makes up the majority of our sales?
Marketing Moron: No. It's all about loyalty. We have a strong enough brand that all those macho meatheads will still buy our shaving products. We don't even need to say "The Best a Man Can Get" anymore. If we can make this SJW group comprising of 2.5% of the market to our brands, that's an easy 2.5% of extra sales. That's what you call: Low Hanging Fruit 101
Non-believer: Hmmmm..... ok, let's give it a try
Marketing Moron: Oh shit, sales are down big time and we had to write off billions off dollars of brand value! And this happened in less than 6 months!
Exec: "We stand by our marketing. It was worth it"
Marketing Moron: [CONFIDENTIAL] This memo goes to all internal employees:
Hello fellow employees. After careful evaluation and despite the CEO trying to put up a brave statement to Wall Street, we will be focusing our shaving ads back to our traditional style. Please communicate to your retailers Gillette will be adjusting future TV ads back to normal, with expectation sales will improve.
If questioned by your retailer contact why Gillette is adjusting marketing messages right away, please warn them with this advice:
"Get Woke, Go Broke"
As our company has experienced, it is not worth satisfying those loud left leaning consumers. They are all talk. Going forward, the company has committed to marketing to our core base of users. They aren't as dumb as I thought they were.