Google reveals the coolest video games, video game consoles among US teens 13-17

I'm shocked that mountain dew isn't sharing the spotlight with doritos. The dorito pope is only moderately satisfied at gen z
 
Lol wtf at Oreos and Doritos I mean really.


The Zelda spike is cause of botw release, which I'm sure will die down and another game will easily replace it's spot on this list after a month.

After a month? Nah I think BotW is heading into Skyrim territory of mindshare.
 
I do sort of feel like Gen Y/ millennials is longer than your average generation because of 9/11 and the advent of portable internet devices.

If you remember 9/11 and 56k, pagers, and shitty cell phones I kind of think you are Gen Y.

So you could be born as late as 1997 imo.

I'm 1988. So I kind of think if you are 18 years or older right now we can be same gen homies, if you want.

I guess it's partly what you identify with more. It's also sort of just a meaningless label so I dunno.
 
I've decided I'm now part of Generation Gnarly.

I mean these labels are pretty much made up so I might as well make up my own.
 
After a month? Nah I think BotW is heading into Skyrim territory of mindshare.
Maybe not quite that, but it's doing much better in general mindshare than I expected.

And Nintendo, despite being a Japanese company, isn't even preventing people from streaming it!
 
While I find this interesting I also can't help but think "what boring/expected lists"

Also, reading "And the top 10 coolest brands are..." made me vomit in my mouth a little.
 
Since people are asking about Oreos:

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"variety of flavors."


Now I'm checking out on this Z generation. The classic flavor is still the best. Oreos doesn't even have that much variety compared to many other cookie brands in the first place. Or am I wrong?

*googles it*

http://people.com/food/oreo-new-flavors-graded-ranked/peeps


Pink marshmallows?


Swedish fish?!


Red Velvet?


Good God. Never mind.
 
I do sort of feel like Gen Y/ millennials is longer than your average generation because of 9/11 and the advent of portable internet devices.

So if the Millennial generation was an unusually long generation, should we expect the next generation to get a mid-gen update? The Gen-Z Pro? The Gen-Z Scorpio?

Anyway, I was surprised by the "coolness" of Xbox over PlayStation, but I do think it makes sense given that these people would likely have fond childhood memories of the Xbox 360, which would have given them some of their most formative gaming experiences. Kind of like how I feel about Nintendo as someone who started gaming in the SNES era.
 
fucking gen z and their limited attention spans

Get out of here with that.

This is clearly an extension of how our food culture prizes a rotating selection of food. This was experimented in the past but it's only in the last 15 years I would say it's gotten big in restaurants and it's no surprise some grocery food brands would go all in on this idea.



So if the Millennial generation was an unusually long generation, should we expect the next generation to get a mid-gen update? The Gen-Z Pro? The Gen-Z Scorpio?

Anyway, I was surprised by the "coolness" of Xbox over PlayStation, but I do think it makes sense given that these people would likely have fond childhood memories of the Xbox 360, which would have given them some of their most formative gaming experiences. Kind of like how I feel about Nintendo as someone who started gaming in the SNES era.

It's not because of the Xbox 360. It was with parity in sales of the PS3 and both combined matched the Wii. Xbox is more fondly remembered because of minecraft.
 
You just know marketers are reading this and will tie exclusive Minecraft 2 rewards and DLC to Oreos paackages. Forget the energy drinks and mountain dew, tie DLC into Oreos packages purchases.
 
These generational generalizations are always really dumb. So much misunderstanding of people it's ridiculous. Over the years so many marketers giving talks about how to reach millennials always saying things like "millennials love Facebook, millennials love emojis, millennials love Spachat, Instagram." It's not the brand that's cared about, it's the utility and how ubiquitous those applications became but then we get a ton of marketing and old people doing "fellow kids" things like, describe this brand with your favorite emoji or spamming social media and then when there market research says they're not reaching the millennials age group, they say things like millennials are cheap, millennials are narcissists, millennials don't understand the value of things.

Looking at that 10 coolest brands and I'm sure they're determining coolness in a way that does not mean the same type of coolness socially. Maybe in elementary kids will get cool points for PlayStation vs Xbox but Netflix, Youtube, and Google. Those are the standard services for their market segment. They're used for their utility and ubiquitous not because of their coolness. Same with Faceook. I've never met a millennial bragging about using Facebook. Its the norm. Most just use it for Facebook Messenger to my experience. You could premiere a new product with all 10 of those things plastered around and people wouldn't get all aspirational over how cool it must be to hang with such cool brands.

this. I remember back in like 2012 when "Millennial" first started getting kicked around. I think it was Ford was saying that they wanted to sell cars to them but they weren't buying. My thinking was, well most of us are either still in college, or just got out of and now have student loans to pay. New car doesn't really help. Meanwhile in 2012 I (Gen-Y) bought a new BMW. Then like last year i started seeing articles saying that Millennials are buying a lot of vehicles. my reasoning being a lot of us have found a job that can afford a new car and or are thinking of starting a family and it's kinda needed. or are not starting a family and have more money to spend on a vehicle. Like instead of lumping a 15 year age span together maybe be a bit more focused?
 
I like to think that Google slipped themselves into the cool list.

That or these people are possibly Googling "Google" but I don't want to live in that world.
 
Legit shocked about Oreos. There are way better cookies out there. Like, Oreos are damn near the bottom of the list.

Those marketing dollars.
 
this. I remember back in like 2012 when "Millennial" first started getting kicked around. I think it was Ford was saying that they wanted to sell cars to them but they weren't buying. My thinking was, well most of us are either still in college, or just got out of and now have student loans to pay. New car doesn't really help. Meanwhile in 2012 I (Gen-Y) bought a new BMW. Then like last year i started seeing articles saying that Millennials are buying a lot of vehicles. my reasoning being a lot of us have found a job that can afford a new car and or are thinking of starting a family and it's kinda needed. or are not starting a family and have more money to spend on a vehicle. Like instead of lumping a 15 year age span together maybe be a bit more focused?

I don't think the focus groups are arbitrarily grouped. I think these groups are based before and after major world events. 9/11, proliferation of social media, World War II for Boomers. I know it's a wide net to cast but I don't think it's just sloppy slapdash. There is an understandable gap between those affected towards the beginning of the adjustment to major events and those at the tail end before the next big shift.

Maybe I'm off here? If I am then... Uhm, don't listen to me.
 
People who are troubled by the Sony/Microsoft difference amongst teens... don't lose too much sleep over the incredibly small Microsoft/Sony differences in perceived "coolness." They basically offset "coolness" with "awareness." The difference is smaller than almost every other competing brand on the list, and even amongst 18-24 year olds, Sony gains ground.

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(these charts are on pages 9 & 10)

These charts seem VERY west coast centric. INN-N-OUT is even on this list?
 
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