The unnecessary hyphen.Yeah, i'm trying to understand what he meant as well.
Chrome is in a 10 ten coolest brands lost? Really? Seems like this list is a bit of a scam. I don't see teens ranking a web browser as a top brand.
WE COMMISSIONED 3 RESEARCH STUDIES IN THE UNITED STATES
TO GATHER THE DATA FOR THIS MAGAZINE.
YouGov administered a study using its web-based PollingPoint panel to a nationally
representative sample of 400 teens ages 13 to 17 and 800 millennials
ages 18-25 from May 25 to May 31, 2016. This primarily quantitative data was
used for most of our brand insights and comparisons between teens
and millennials.
YouGov administered a second study using the same web-based PollingPoint
panel to a nationally representative sample of 1100 teens ages 13 to 17 from
June 30, to July 11, 2016. This survey provided more detailed information around
teens attitudes towards the specific brands we discussed in this magazine.
Gutcheck administered a qualitative survey via an online Instant Research
Group (IRG) where 67 teens ages 13 to 17 answered open-ended questions and
follow-ups posted by a trained moderator from June 27 to July 1, 2016. This
research provided many of the insights for the activities teens think are cool and
most of the teen quotations used throughout the publication.
As a father of a 13 year old and 15 year old, this list is so wrong. Minecraft?? They think Minecraft is a baby game and wouldn't be caught dead playing it. And Xbox?? They both have PS4's and so do all of their friends.
What's cool is PS4, Destiny, and sports games.
Z-Box
Millenials continue to prove why they are the worst.
There... There are different Oreo flavours in the US!?
Well this is a US based thing where PS isn't really dominating like ok the rest of the world, so I doubt it will change that much.The 360 was consistently popular last gen so that makes sense. In a few years it'll be PlayStation again because of Sony's current domination.
Tim Cook now looking to buy GoPro, Oreo, PlayStation and Doritos.youtube, google and chrome in top 10 but no apple brands
the age of apple is done
Since people are asking about Oreos:
![]()
An entire generation bows before the altar.
I think that chart obscures the issue a bit though, because the percentages on the side bar suggest they had to pick what they thought was the #1 coolest thing in existence.![]()
It looks like there's still a problem reaching outside of the existing demographic
Only important if you are 30+
and if you think your kids are gonna love it, think again daddy-o, the very fact that you like it means that your kids will eventually hate it
all of this makes me cringe... The generalization of age groups, the graphics layout, the BS terms, the questionable data suggestions...
So basically Oreos are on there because they love the fact there's a new flavor every fucking month for a limited time.
Explains why they've gone crazy with the new flavors too.
It's people born since around 1996 or 1997 depending on who you ask.
Millennials (originally Generation Y) are more people born 1980 through 1995 or 1996.
Generation X is more 1965-1979-ish.
So I am gen X.
I like Commodore 64.
fucking gen z and their limited attention spans
It's all about MinecraftSame for me. I would have expected that from Millennials, not Gen-Z.
i've always wondered, how is life in a retirement home
Pretty much. I'd say Pokémon as a brand is bigger than Nintendo in a sense. My. Either begrudgingly bought a 3ds just to play Pokémon after the Go stuff started. And he doesn't really care about any of their other franchisesDoes Nintendo resonate, or do those specific franchises resonate?
What? Apple is top right, both highly aware and highly perceived as cool. Page 9:
Most surprising thing out of this for me is that Vice doesn't connect with teens, though it connects highly with millennials. Obviously their content skews older, but seems like there's always some of that residual melt-water. I'd imagine that among milennials, vice would have a high 'cool' factor and be in the low-middle for awareness.
Also for the Xbox/Playstation distinction, looking at the plot, they're almost identical. According to the data, slightly more teens are aware of Playstation and teens think Xbox is slightly more cool than Playstation. It's essentially a wash though. If you compare similar brand relationships like Target and WalMart or Wendys and McDonalds, there's a large chasm between the two.
Good god, I cant in good conscience leave this planet in the hands of Gen Z
Eat your Oreo´s and come visit young man..
This lost me at X-Box.
Wouldn't this be skewed by BotW being released so recently? I'm honestly surprised that so many kids have that much love for Zelda.
Are these people that grew up playing Twilight vs Millenials that grew up playing Ocarina?
They didn't survey enough people...I hate it when about 800-1200 people is supposed to represent a demographic...and is this world-wide, nation-wide?
This isn't accurate enough for me... It's kinda lazy.
They didn't survey enough people...I hate it when about 800-1200 people is supposed to represent a demographic...and is this world-wide, nation-wide?
This isn't accurate enough for me... It's kinda lazy.
your parents generations said the same thing about your generation
Oreos I can understand, but doritos? Are you fucking kidding me?
gen z all in on the trump wagon
#buyAmerican
#MAGA
#freePDP
While the xbox one may not be selling PS4 numbers, it's still a very successful piece of hardware.
They didn't survey enough people...I hate it when about 800-1200 people is supposed to represent a demographic...and is this world-wide, nation-wide?
This isn't accurate enough for me... It's kinda lazy.