BrokenFiction
Member
The total box office for Summer 2014 is $3.6B with one week to go. Last year it was $4.9B, and in every year since 2007 box office receipts have totaled at least $4.1B.
Maybe people are getting franchise fatigue (Transformers 4 made $100M less than Transformers 3) or they're getting tired of the theatre-going experience. Next year should be a good litmus test.
The latter is an excellent point. I never go to any theatre that doesn't do meals as well, and those are naturally smaller, generating plenty of revenue off food, but not so many from ticket sales. I know most of my friends do this as well.