My end game experience in a previous MMO was a lot of: ask for room on instance run -> have gear inspected by party leader -> be rejected because I didn't have the necessary gear. You know, usually the one that you buy with tokens from that dungeon. I was a tank, so it wasn't even that they were being mean to me just because, I really needed better gear or if not the fights were really tough and not fun for anyone involved.
I decided to craft my own (which was basically the 4th best set of the end game options) because it was the path of least resistance that didn't require sitting outside spamming LFG for hours on end with poor results.
To craft it, other than getting my profession to high level and the usual stuff, I needed seals and rare crafting emblems (and I do mean rare, like think 1/100 chance to get it from a gathering node, maybe even less). The seals -of which I needed 6- were on a 7 day cooldown. There was an option to craft lower and medium quality seals, then exchange a bunch of them for the top tier. So low end seals were on a 24h cooldown, I needed 5 of these to get a medium one, which were on a 3 day cooldown, of which I needed about 7 to get a superior one. You do the math.
There was a high level area I could run for some rewards too, which was a good option for getting B tier gear. The way it worked was: get a group to do a set of prerequisite missions that should take you about 4-5 hours, then you get the repeatable quests that you can do once every 12hrs or so. The problem was, very few people if any at all were doing the prerequisite missions or wanted to help you with those.
Just to give you an example, I would spam LFG every once in a while to do these missions while I was on, and I managed to craft a full set of the previously mentioned gear before I got to finish the prerequisite missions with other people. Getting a 5 man team consisting of a tank, buffer, 2 DPS and heals is harder than you think, especially if there are other tanks like you competing for that one spot.
I must admit the gear hunt was an OK incentive to keep me connecting back into the game, maybe 15 minutes, maybe a couple of hours, but I did so consistently for about 3 months. The downside to this was that after buying the expansion, the instance cluster, the high level Raid, then 3 months of game time, I only manged to complete the story (skipping a lot of the content with no incentive to do lower level stuff) did about half of the token-giving instances no more than one time each, and never, ever got in a group to try the raid. That was overall more money than I paid for GW2.
I play more than most people I think, I have over 200hrs on GW2 already, but I'm no hardcore MMOer and never will be. While there are things from the other games I do enjoy, looking back to GW2 I am glad it is the way it is, faults and all. Even then, this game already has people asking for a specific class and a specific trait line to do token farming. It's just the way it is with super hardcore people I guess, just a mentality you can't give up. (Not that there isn't some sense to this method, but kinda shitty cookie cutter mentality nonetheless).
I just hope ANET distance themselves even more from the basics established by other games and try to have more variety AND direction in the coming months. In bunch of aspects there are only half way there and it shows.