First Impressions - Ratking's 700 Fill
Let's get the good things (thing?) out of the way first: the production. It's varied yet all kind of evokes a similar, powerful, dominant energy. It's loud and even when it goes through familiar melodies it feels lush and takes you to different places. The heavy bass and Southern influence comes out of nowhere near the end but I was still fucking with it because of the energy. Perhaps the best production on a project this year thus far, perhaps even edging SremmLife. Overshines and overshadows the raps.
The rest of the project? Dull, just nothing of note, and lacks the only lasting quality of So It Goes which is the edge. Not necessarily lyrical tofu because there are maybe 3-4 times throughout the entire project where I felt the MCs almost got interesting or had some sort of sustained flow/string of lyrics and then they chop their flow or say something lame and break the moment. They just don't really know what to do with those beats, and truthfully I don't know how many rappers would attack them properly. The one guy with a slightly more nasally and more energetic voice sounds like QuESt without the bars.
As I go down my checklist for what makes an MC interesting, neither of these dudes check off anything really, and as a result when you hear Slickyboy and Nokia's verses the songs liven up instantly and those instantly become the best verses on the entire project. Flow? Not really, much of the first half is just them spitting with a radio on in the background and there is zero notion that these guys are intending to ride the beat or complement/contrast it in a cool way. Charisma/Delivery? Negative. Content? Some underdog raps which the inner backpacker in me can give a pity pass if they have nothing else to rap about but nothing particularly memorable. Lyrics? Same story, except it comes off worse than it is because they overemphasize the weaker raps (a walking/washing bar comes to mind). Hooks/songwriting? Better on the more homogenous, trap-y sounding records, overall nothing of note.
Overall, this is one of those projects that is almost entirely carried by the production, and the only reason I can see myself coming back to it. Slightly more interesting and less annoying than So It Goes, but I'm not buying the hype. Standouts are probably Arnold Palmer, Steep Tech and Sticky Trap (because it reminds me of Bitches Taking Pictures).
tl;dr: listen to the instrumental version