I view rap through a couple different lens. There's nothing wrong with fun records that are good. Even going back to the 90s you can list a billion dope ass songs from artists that didn't have a great album or career. Kris Kross have dope tracks. I can understand someone not really feeling Naughty By Nature's album but loving the singles. Craig Mack comes to mind.
But there's another category of rappers who I tend to take more seriously, watch their careers, and judge on a higher scale. Keeping in the 90s...Biggie, Nas, Jay, Prodigy, Raekwon, Ghostface, Method Man, DMX, Redman, Scarface, etc...at various points you could make an argument that each was the best rapper out. You could compare each to others on the list, debate the weaknesses and strengths, etc. Nobody would put Craig Mack in that category but that wouldn't stop you from enjoying Flava In Ya Ear, nahmean.
Today I use a similar standard. I LOVE that Commas song by Future, it might be my favorite single of this year. But when I give DS2 my first listen this weekend I'm not gonna be thinking aite, how does this compare to Reasonable Doubt. A good song is a good song, lyrics and content don't dominate...and not every artist should be held to the same level of greatness.
So I judge those who want to be judged. Cole has been very vocal from day one about his aspirations, he considers himself a lyricist...so I judge him as one. Not every Cole song has to be lyrical, just as not every Jay song was lyrical, but album wise and from a general artist perspective I hold him to a standard. What type of debut album does he have, how is his storytelling, metaphors, etc. And truth be told he measures pretty low in many of those areas, although he's clearly a "good" rapper. Kendrick wants to be judged too...how does his debut album, storytelling, metaphors, etc hold up. Pretty damn good if you ask me.
Then we come to Drake. He constantly talks about wanting to be the best. He was vocal about listening to Nas while writing NWTS in order to change up his flows. Debut album, storytelling metaphors, etc...pretty low. Drake makes some amazing records though. 0 To 100 is a classic song IMO. That shit is perfect. Started From The Bottom is amazing. He has a lot of stuff like that. But the fact that he uses ghostwriters ensures he can never be considered one of the greats. It's like the cherry on top of what isn't a particularly impressive BODY of work. He's not a good storyteller, no metaphors, more corny than clever, very repetitive flow, etc.
Because of this I'm more apt to view Drake in that Craig Mack category than the Jay category. Obviously Drake has had far more hits than Mack, but even if Mack had 10 Flava In Ya Ear tier singles would anyone compare him to Jay? I'm guessing not. Ironically I say that as someone who doesn't even like Flava In Ya Ear lol. Point being it was a hit song.