I got mine for $30 new at Zellers; the guy there was nice enough to knock off $10 from the original $40 price tag. I think I am going to exchange my copy though tomorrow since I just opened it today and the seal/sticker was stuck on part of the cover art since the top was sticking up from the cover so some paper got torn off. I don't think $40 is worth it since it is so cheap in the States, but probably no stores here are selling it for as cheap as the stores in the States brand new if you are able to find it for sale.
By the way, where did you get Fatal Frame 2 for $10, Dyne?