It was actually really depressing when I went to the midnight release of Mortal Kombat. They had a little tent setup inside with the game on display, and literally one person was playing it, and they weren't even there to buy the game. I waited 10 minutes for them to place the copies on shelves, picked up the first one, and paid for it all alone. The cashier was like "Here is a poster for being one of the first to purchase. :_\" My guess is they were giving those posters out throughout the next 24 hours based on how few people seemed to care about the game.
Mass Effect 3, same exact thing except no display, and no poster.
Shitty town, shitty release nights.