Reagan's BR
Banned
Several things happened.GhaleonEB said:Halo 3 after 3 months of release: 4.82m units in the US.
Halo Reach after 13 months of release: 4.75m units in the US.
Discuss.
Halo 3 was super hyped and was coming out after the immense success of Halo 2, which was able to retain players despite a new console generation and Gears of War later on. Halo 2 had something about it (maps? weapons? we could speculate on this, but in reality it was a combination of everything) that made it fun to play over and over again. Halo 3 was similar in that it was fun initially but it failed in the long term to captivate people the way that Halo 2 did. At the same time COD4 was released and ushered in a new style of FPS. COD's addictive and fun style of gameplay caused it to gain momentum. When 2009 rolled around the Halo series had a small over priced, and poorly promoted expansion being released (ODST) while the COD series had a new full game coming out (MW2). Fast forward to 2010. Halo has a new title coming out that is severely under promoted and once again there is a new COD title coming out at the same time. Because the COD series has momentum it sells well. Because the Halo series lost its momentum in 2008 or 09 it does not sell well and coupled with poor gameplay (in terms of the series as a whole) it fails to catch on in the long term.
In short, people all bought Halo 3 expecting it to be Halo 2 in HD with an enlarged sandbox and new maps. (I wish it was) Unfortunately Halo 3 was not this but was still fun for the most part. It sold well but failed to hold on to its audience in the long term. Plus COD came in and took up most of the market.
What can we learn?
1. Halo 2 was awesome. Halo 3 was good but not Halo 2.
Lesson Learned: Don't fix what is nearly perfect; rather, remove the imperfections and expand your product.
2. COD has offered a consistent product year after year.
Lesson Learned: Make sure your product stays close to its roots. Reach was a departure from the core Halo gameplay; it did not do well. In addition, expansions should be sold as such, not as full $60 titles. (Hopefully CEA will get people to bite).
3. Halo 3 and the COD titles were hyped. Reach was not.
Lesson Learned: Hype sells games. Live action trailers, tv spots, preredendered trailers, and cross promotion with food is essential to making sure your AAA title moves more units than its predecessor. I want to see Halo 4 everywhere. Viral ads, on TV, on the radio, in print, on billboards, in the movies, at the game store, on my soda, on my chips, at the fast food joint, on the internet, at sporting events. EVERYWHERE.
It has been said that COD might fall apart by releasing so often. Maybe. The hype for the MW series has definitely been greater than the hype for the Treyarch titles. Honestly 2-3 years is the ideal time frame for game sequels. This window gives time for people to get hooked and have a good amount of fun, does not over saturate the market, allows for the hype to reset its self, and makes sure that there is enough time to provide the consumer with a quality product that will satisfy their needs and make them come back for more in the future.
Just my thoughts.