What's crazy is, so many spoke of Halo feeling old without things like sprint, ADS, loadouts, armor abilities etc. And yet for the past few days, I've seen not only casual but high level play without any of that in a sense, and not only is the game play new, competitive, but also fun. Everyone who's played H2A has said it's great and they can't wait.
Last night, the finals were getting 14k viewers on twitch, imagine if it was a larger tournament, more US teams and at a better time as well.
I doubt Microsoft would miss the opportunity for that. Great marketing having a big tournament to promote your game.