sonycowboy
Member
This is from a Wedbush Morgan Analyst Report released today.
They also have some very company specific comments, but if I include them, this post would be 5 times as large. If you guys want, I can post them.
They also have some very company specific comments, but if I include them, this post would be 5 times as large. If you guys want, I can post them.
Wedbush Morgan Report said:The Nightmare Before Christmas: Hellish Holiday Lineup of New Video Games Could Spell Disaster for Many Publishers
This fall, U.S. and International video game publishers will release what is in our view the most formidable lineup of new games ever released in a single year. We believe that a handful of games will dominate sales through the holidays and for several months thereafter, and anticipate that several U.S. publishers will suffer from the competitive impact. In this note, we discuss the extraordinary release schedule for the balance of the year, and forecast the near term and longer-term impact on each U.S. publisher on our coverage list.
Overview
In each of the past seven years, a handful of games has dominated the annual sales figures. Over this period, an average of 11 games sold more than 1 million units in the U.S., with big games accounting for an average of 12% of total annual sales. This year, we estimate that 11 SKUs will sell more than 1 million units apiece, for a total of 26.6 million units sold out of an estimated 218.1 million units of all games sold.
(Year) (NumTitles of Million Sellers) (Unit Sales of Million Sellers) (Total Annual Sales) (Total SKUS)
(approx.)
1997 7 10.4 mm 70.4 mm 14.8% 330
1998 12 15.6 mm 102.3 mm 15.2% 335
1999 15 23.6 mm 125.5 mm 18.8% 510
2000 15 22.2 mm 130.6 mm 17.0% 715
2001 7 9.0 mm 141.4 mm 6.4% 650
2002 9 17.3 mm 162.8 mm 10.6% 915
2003 10 15.3 mm 186.5 mm 8.2% 850
Average 10.7 16.2 mm 131.4 mm 12.3% 615
2004E 11 26.6 mm 218.1 mm 12.2% 825
Source: NPD Funworld TRSTS data and Wedbush Morgan Securities estimates
We expect the following 11 SKUs each to sell more than 1 million units:
1) Take-Two Interactives (TTWOBuy and Focus List) Grand Theft Auto: San Andreas for PS2;
2) Microsofts (MSFTNot Rated) Halo 2 for Xbox;
3) Electronic Arts (ERTSBuy) Madden NFL 2005 for PS2 and
4) Need for Speed Underground 2 for PS2;
5) Sonys (SNENot Rated) Gran Turismo 4 for PS2; Activisions (ATVIBuy and Focus List)
6) Spider-Man 2 for PS2 and
7) Tony Hawks Underground 2 for PS2;
8) Nintendos (NTDOYNot Rated) Pokemon Leaf Green and
9) Fire Red for GBA;
10) Konamis (KNMNot Rated) Metal Gear Solid 3 for PS2; and
11) Midways (MWYHold) Mortal Kombat: Deception for PS2.
In addition to these console and handheld titles, we also expect three PC games to break the million-unit threshold in 2004, including last months Activision release Doom 3, this months Electronic Arts release The Sims 2.0, and Novembers Vivendi-Universal (VNot Rated) release Half-Life 2. We expect the total unit sales for the 11 console/handheld million unit SKUs plus the three PC million unit SKUs to exceed 30 million units in calendar 2004.
The impact of these expected best sellers is likely to be significant for all publishers. Those who publish one or more of the big games are likely to deliver positive year-over-year comparisons to last year. Those who dont are likely to face a difficult hurdle compared to last year. We think that it is important to note the distribution of the 186.5 million console and handheld video games sold last year, with 97 million sold over the first nine months of the year and the remaining 89 million sold over the last three months. We project that during 2004, total unit sales will be even more skewed, with an estimated 104 million units sold over the first nine months and the remaining 114 million sold over the last three months.
Of the 11 million-unit selling SKUs we forecast for 2004, only four (the two Pokemon titles, Spider-Man 2, and Madden NFL 2005) will have been released as of September, with the remaining seven released during the last three months of the year. It should be noted that last years million-unit sellers included two Pokemon titles and last years version of Madden. Six of the remaining eight SKUs (Need for Speed and Tony Hawk are the exceptions) are sequels to games released in 2002 or prior, and none of the six had a comparable release during 2003. The math is relatively simple: we believe that the six new SKUs (Grand Theft Auto: San Andreas, Halo 2, Gran Turismo 4, Metal Gear Solid 3, Spider-Man 2 and Mortal Kombat: Deception) will account for the bulk of the year-over-year increase in sales that we forecast for the final three months of the year, meaning that the rest of the field will likely compete for the same number of consumer dollars this year as last.
We expect the six new SKUs to account for over 17 million units sold in 2004, meaning that 97 million of the 114 million units we expect to be sold will be up for grabs by publishers of other games. Although this is a healthy increase in units over the 89 million sold during last years fourth quarter, we note that several big proposition games were released earlier in 2004 (among them Harry Potter, Fight Night, Pokemon Colosseum, ESPN NFL 2K5, Shrek 2, and DRIV3R) that are expected to generate significant sales during the holidays. In addition, there are a large number of games tied to theatrical releases this holiday, including Shark Tale, Polar Express, The SpongeBob SquarePants Movie, The Incredibles, and Lemony Snickets A Series of Unfortunate Events. We believe that this highly competitive release schedule will pose problems for many publishers, and outline our thoughts below.
COMPANY SPECIFIC COMMENTS ....