sonycowboy said:Perhaps is uses Blu-Ray specs internet functionality on a Blu-Ray disc, which was ostensibly to allow movie studios to download / stream trailers, games, and other content to Blu-Ray players?
They'd be able to get around any licensing / royalty / approval issues directly related to the PS3 and just have to file for a Blu-Ray content licensor.
Not sure how Microsoft would ever approve it through Xbox Live given they control the service. Neither Sony or Microsoft would be likely to allow NetFlix to use their hardware for movie rentals as they have or will have competing products.
I am surprised but honestly for the PS3 all they have to do is release a Flash player that is compatible on their website. Probably wouldn't be as good as this solution though.