Ken Lobb, Chris Charla, Albert Panello, Marc Whitten, Larry Hyrb, Phil Harrison. The only ones I get a "corporate suit" vibe from at all are Phil Spencer and (formerly) Don Mattrick.
And to be honest, there is nothing remotely subtle about Sonys buzz words unless you are particularly susceptible to marketing.
We care about gamers
By gamers, for gamers
We understand gamers
We are gamers
Gamer first
They are just words, aimed at a very particular segment of the market with shotgun subtlety.
You dont work at Xbox or Playstation unless you care about gaming and are a gamer. Even Mattrick, as stuck in an another era of gaming as he was, started out as a teenage game developer. Everyone at both companies cares about games there is just a very different marketing strategy going on between the two.
You ask where is yosp at MS? what you should be asking is why havent MS sent an executive to befriend well-loved podcast stars who affect young peoples decision making, even going so far as to insert a picture of him with arms around them in their press conference its realty smart marketing, they should do that?
I'm too old to pay any attention to marketing - it's all manipulative bull.
All I look at in a console purchase is - "which games, features, control pad, accessories etc do I like better right now" and that's the console I will buy first.