Any 480 is honestly overpriced, especially compared to a 470. 40%+ higher price for ~5% more performance? I definitely regret going with a 480, and I'm hoping drivers or something will make up the difference eventually.
But as far as 480s go the Devil is probably the most well rounded card at factory settings, though it requires a bios update. With tweaks, you can't go wrong with any of the cards, aside from maybe the Nitro+ which may have a sliiightly worse/noisier cooler than the others.
In terms of support, I've never had to use any of them, I've just heard XFX's is pretty good and Asus is apparently not so good.
(Worth noting, I do have a Devil 480. Bias? Maybe a little, but I'd still say MSI's card is probably the all-around best by a slight margin and was the one I'd have preferred, but this was my second choice and was available.)
Best deal for real:
https://jet.com/product/MSI-Video-C...n-Frozr-VI-O/e63f1e7cb1b645c6ad7b36c9dba862e2
$175 470 with the triple15 code if you are new to Jet.