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[Khalifa Jayy]

give up on American cars.

http://www.autoblog.com/2013/11/20/cadillac-may-not-build-elmiraj-coupe/

Despite the fact that most everyone who has laid eyes on the Cadillac Elmiraj concept coupe loves it, General Motors insiders are still trying to prove the business case to build the car. And it's certainly not a guarantee.

"I want to see this car go into production badly. Very badly," Ed Welburn, GM's Global Head of Design, told Autoblog. But the Cadillac design studio is busier than it's ever been before, and the company is working on prioritizing which cars deserve to get the billion-dollar price tag needed to research and develop a new model.

No matter what happens, Welburn says the car has made its mark on Cadillac
In the past decade or so, the concept car has become less of a fanciful idea used to show off ideas and more of a test car that shows the media, general public and company executives what a production car could look like, if the designers had their way. It's pretty easy to tell when the concept car is going to turn into a production car – top executives try to be tricky and say things like, "If we were to build this car, it would look a lot like the concept."

Welburn waffled more than usual on the Elmiraj. He kept talking about how busy the Cadillac design studio is, and priorities for the brand. And just how darn busy they all are. He's clearly rooting for the Elmiraj. During our interview, he had to turn away from the car, which was spinning around on a stand nearby, because there were fingerprints on the bumper that were catching his eye and bugging him. No matter what happens, he said the car has made its mark on Cadillac:

"Even if it does not go into production, it will have a significant impact on production cars," he said.

Tell me this isn't a beautiful, imposing machine. If this goes into a book of concepts that never made it to production, I will cry. (See also: Cadillac Cien)

What say you, GAF? Do you think this Caddy has what it takes to compete with the other luxury cars offered by competitors? Would you consider buying it?

 

[WorldStar]

ugly as fuk

I'll take a CTS-V, please

 

[darkside31337]

ugly as fuk

I'll take a CTS-V, please

Yeah agreed.

This concept car is pretty ugly.

 

[Maidenpool?]

give up on American cars.

http://www.autoblog.com/2013/11/20/cadillac-may-not-build-elmiraj-coupe/



Tell me this isn't a beautiful, imposing machine. If this goes into a book of concepts that never made it to production, I will cry. (See also: Cadillac Cien)


What say you, GAF? Do you think this Caddy has what it takes to compete with the other luxury cars offered by competitors? Would you consider buying it?

Yes. This car is gorgeous. I also really hope Cadillac continues to pursue younger adults in their marketing campaigns.

 

[A6M3]

The front is really nice but the back need work it looks to high off the ground, but all and all not to bad

 

[drspeedy]

Pretty. It's a good start, but they'll mess it up somehow.

I've lost all faith in American cars to be beautiful and well built. You might get one or the other, but there's apparently some strange cosmic force that prevents both from happening concurrently.

 

[jchap]

Cadillac 16 please

 

[WorldStar]

Pretty. It's a good start, but they'll mess it up somehow.

I've lost all faith in American cars to be beautiful and well built. You might get one or the other, but there's apparently some strange cosmic force that prevents both from happening concurrently.

you have obviously never driven a CTS-V

it is a truly transcendental experience

 

[injurai]

Cadillac 16 please

lol i remember that being hyped up in an old popular science

 

[KaiserBecks]

Does it transform into something? Because if it doesn't then I really don't see what they're going for here. Wow, that thing is ugly.

 

[mr jones]

Pretty. It's a good start, but they'll mess it up somehow.

I've lost all faith in American cars to be beautiful and well built. You might get one or the other, but there's apparently some strange cosmic force that prevents both from happening concurrently.

The CTS? The Ford Fusion? The Chevrolet Camero? The Dodge Dart?

 

[WorriedCitizen]

Nice car but looks just like a Mercedes without the iconic radiator grille and star. So i would rather buy a real Mercedes.

 

[aFIGurANT]

The CTS? The Ford Fusion? The Chevrolet Camero? The Dodge Dart?

The dodge Dart had plenty of problems in certain climates. The other three sound alright though I guess.

And to address the OP: finally a new car that has the balls to be different than every other car aesthetically. Make it happen.

 

[Cizeta-Moroder]

you will build it?

Oh.

 

[RSP]

They should build the Ciel first.

 

[Cpt.Underpants]

Anyone in GAF can afford these cars?

Spoiler

EviLore

 

[Loki]

That's an amazing looking car. Jaguar XJ mixed with Maybach Excelero imo.

 

[Khalifa Jayy]

Anyone in GAF can afford these cars?

Spoiler

EviLore

There are several ballers on GAF actually. I know I have seen at least one person here that drives Audi, high end Merc, etc.

That's an amazing looking car. Jaguar XJ mixed with Maybach Excelero imo.

My thoughts exactly. I really don't see how people can call this car ugly. It's an amazing concept. I hope they develop it and flesh it out some more. It could be what Caddy needs to get back into the upper echelon.