That Kantai Collection analogy is a very good one. That franchise isn't getting people into the history of nautical machinery, people are interested in it because the waifu-ication of each ship caters to a specific sexualized archetype. The background of the show matters very little when 90% of the people watching it are doing so because the girl who wears the thong and the striped kneehigh stockings is being cute.
Exactly. And the entire story background (which has the fleet girls fighting aliens) exists in order to completely separate the characters from their historical basis. Girls und Panzer, Upotte, and Strike Witches are the same way.
To me, moeness means being endearing and adorable. And adorable means being likeable. Moe characters are endearing and likeable to otaku.
Some things that are found endearing can be empowering to women. Like Kuudere, or being "cool". That's not degrading to women if viewers find cool women moe. But finding sexual purity and needing to be protected, as a moe trait, is degrading to women. It's a form of control.
And merchandising images of women isn't necessarily degrading. The Frozen characters Elsa and Anna are kind of like moe characters. There is merchandise of them everywhere. But they are also empowering characters that young girls can relate to.
I think that one of the problems of feminists is that they're not treated as endearing characters that viewers are supposed to like in the media. Being moe characters would make many people more invested in them and more likely to be sympathetic to feminist ideals. It would make the idea of feminism more approachable and less alien and scary.
Moe like Hetalia has helped people understand history. Maybe moe could also help people understand and be interested in feminism.
Maybe people would like feminists more, if they were treated as lighthearted, loveable, endearing, relatable characters, in a lighthearted show?
The suffix "dere" refers to love. A kuudere character is cool on the outside, but adoring and devoted on the inside. For example, Kagari from Witchcraft Works is strong, athletic, intelligent, powerful... and completely devoted to the main character even before she really knows him. Does that make her strong, and someone to admire?
What's attractive about moe and 2D is not just that it's cute: it's that it's pure and nonthreatening. A fictional character cannot hurt you or contradict you, or reject you and fall in love with someone else. It's an idea in your head that you can use how you want, a memetic set of features rather than an independent being. Even characters that have sharp edges can have those things blunted by their audience. Consider the example of Evangelion, whose female leads are all flawed, who exist to demonstrate to the protagonist the need to be hurt to find deeper love and fulfillment... and who have those flaws hidden or ignored in fan material, spinoff works, and merchandise, so they can be devoted and perfect for their buyers.
Feminism's problem (and socialism, and communism) isn't that it lacks a cute mascot. It challenges people. It
has to challenge people, and disturb them, and possibly hurt them, because it disrupts the present order. It tells people things about the world as it currently is that they may not want to hear. If those things are told to them by a cute little girl, the response won't be to open their minds and listen; they'll respond by ignoring her words and holding onto her cuteness. And how can the moe mascot stop them from doing that if she's a 2D creation? How can she tell them they're wrong?
If fans of Frozen are capable of shipping Elsa and Anna together as an incestuous lesbian couple, then any fans of this hypothetical feminist moe series will be more than capable of writing off a few challenging ideas in order to make their 2D idols perfect for them.