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How Sony Won Gamescom Before It Even Started
…and why it makes Nintendo's absence so much worse.
Nintendo should be afraid of Sony. Before the PlayStation publisher’s pre-Gamescom press conference this week, Sony’s foreseeable software future seemed weak. The PlayStation Vita seemed only to have a handful of promising titles for the remainder of 2012 – LittleBigPlanet PS Vita, PlayStation All-Stars Battle Royale, a Call of Duty game we knew next to nothing about, a Persona 4 remake, and a poorly timed Assassin’s Creed tie-in were the PlayStation brand’s best and brightest. But after displaying a strong lineup of exclusive games on both PlayStation platforms, a brilliant new business strategy, and confidence in risky game ideas, Sony’s future couldn’t look better than it does now.
Gamescom will be Sony’s show. This is bad news for Nintendo, who didn’t even bother to show up.
Sony’s Cross Buy announcement undoubtedly earned it a great deal of gamer goodwill. Buying Battle Royale, the new Ratchet & Clank, and Sly Cooper: Thieves in Time on PS3 scores you a free Vita copy. This is an incredible move for Sony. These are three of its most popular and promising titles, and you can play them anywhere, any time, for one price. Cross Buy puts PlayStation fans ahead of the curve, and rewards them for purchasing PS3 games they were likely to buy anyway. It looks amazing on the back of the box, it’s something people will tell their friends about, and it makes a Vita worth owning for every single PlayStation fan. That’s just smart marketing.
Until Dawn, Rain, and Puppeteer all represent something astounding about Sony’s initiative toward supporting innovative ideas. Following Papo & Yo, Journey, and many other clever concepts, this trio of games look unlike almost anything you’ve played. Each of them certainly has a niche appeal, but Sony’s willing to risk a limited audience if it means putting exclusive, original games on its platforms. Add in the casual mentions of Beyond: Two Souls and The Last of Us during the conference, and you’re looking at a large stack of Sony-only goods. Oh, and let’s not forget Media Molecule’s cute and creative Tear Away, either.
For the first time since I bought it, I want to play my Vita. A quirky indie game like Sound Shapes reassures me that more great stuff is on the way, and Sony really came out of the corner throwing haymakers. I want Black Ops Declassified because it looks like a true Call of Duty game. Killzone Mercenary is the Sony sequel I want most on the platform I’m aching to play.
Exactly!
Nice edit! Just "Wow..." wasn't "Anti-VITA" enough? ;P
More coming ....!
Before I came to Gamescom, I played my Xbox more than any other platform. That changes the moment I get back to my living room. All of a sudden, the future of gaming in my life is dominated by a platform I traditionally ignored for my Xbox 360.The level of imagination and accessibility in these original, exclusive games is so much more interesting to me than another Halo game. Make no mistake: Im thrilled about Halo 4, but its the one and only Xbox exclusive I plan to play this fall; the only other two exclusives I can think of in the next few months are Gears of War: Judgment and Fable: The Journey of those, I only have faith and interest in the former.
...
Gamescom belongs to Sony, as does my heart. This is a brilliant sign of things to come, and it was all done before the show had even begun.
Do you work against them?Do you work there or something?
Should have quoted the whole thing, the end is even better.
Should have quoted the whole thing, the end is even better.
Do you work against them?
That article is way too cheerleading for me to take it seriously.
Microsoft should be afraid of Sony.
Should have quoted the whole thing, the end is even better.
It reads like an article written by a Sony PR. Oh and Declassified looks horrible.
This is where I stopped reading.
And of course Sony was going to 'win' Gamescom out of the first parties, when the other two didn't even show up!
ign said:Before I came to Gamescom, I played my Xbox more than any other platform. That changes the moment I get back to my living room. All of a sudden, the future of gaming in my life is dominated by a platform I traditionally ignored for my Xbox 360.The level of imagination and accessibility in these original, exclusive games is so much more interesting to me than another Halo game. Make no mistake: I’m thrilled about Halo 4, but it’s the one and only Xbox exclusive I plan to play this fall; the only other two exclusives I can think of in the next few months are Gears of War: Judgment and Fable: The Journey – of those, I only have faith and interest in the former.
Gamescom belongs to Sony, as does my heart. This is a brilliant sign of things to come, and it was all done before the show had even begun.
Don't think MS has much of anything else to show beyond what we saw at E3. I'm thinking they're far more interested in getting windows 8 in as many homes as possible right now.
Don't care about any system wars bullshit but as a gamer I enjoyed the stuff Sony were showing. New IPs and great deals like PS+ are just what I want to see. Meanwhile MS once again demonstrated that they don't give a shit about Europe. IGN are right.
Reads like a love letter to Jack Tretton.
Lol. Let's see who is the great winner of PAX now.
Once again videogames getting the Celebrity treatment.
Who the fuck cares who won Gamescom?
Should have quoted the whole thing, the end is even better.
Don't care about any system wars bullshit...
Came here to post it. It's pretty easy to win when you're the only one in the room.
Neogaf reactions
To own both a Vita and PS3 right now is more expensive than an iPad. MS does not care about the portable market.
Gamescom is in Germany, Germany is PC land. Which is probably one of the reasons MS and Nintendo didn't even show up to begin with. So how exactly did Sony win, and against whom?
Gamescom is in Germany, Germany is PC land. Which is probably one of the reasons MS and Nintendo didn't even show up to begin with. So how exactly did Sony win, and against whom?
haha what the fuck ?
4vs4 = true CoD game ?
Reads like Sony PR, could have fooled me.
Don't care about any system wars bullshit but as a gamer I enjoyed the stuff Sony were showing. New IPs and great deals like PS+ are just what I want to see. Meanwhile MS once again demonstrated that they don't give a shit about Europe. IGN are right.