Variahunter
Member
As a non buyer of anything MS, I'm loving it.
It fucks with the shills right where they need it.
I hope prices increase even more !
It fucks with the shills right where they need it.
I hope prices increase even more !
Ryan McCaffrey was in rage mode while typing this article.
Ye mang, the dudes who greenlit Marathon, Fairgame$ and Concord are some galaxy brain mofos.
They no longer have infinite funds to spend time and money fighting the "competition."Xbox should have probably waited to drop this news until Sony wasn't having the best PR week of the year (Wolverine re-reveal + Yotei release). They always time this stuff so poorly.
Who is Ryan Macarão ????? lolAnd with this text and title, the author of the article, Rayan Macarão, truly proves himself to be a cultist with dogmatic beliefs.
No, it's not Microsoft being greedy; it's the price that GamePass should always be to make a profit.
But Ryan Macarão doesn't want to admit that HE WAS ALWAYS WRONG about the viability of GamePass.
The service was never viable at being "cheap" and never would be, but he doesn't want to admit that HE was wrong.
ryan mccafferyWho is Ryan Macarão ????? lol
Strange.
In the past, Microsoft were often criticized for "devaluing" their games via cheap subscription. Now that they are finally starting to take care of properly conveying the "value" of their works, it doesn't seem right either?
If I hear "greed", I immediately think of Sony and Nintendo instead.
It's not even that.They really fooled some people in to thinking they were some charitable humanitarian organisation huh?
How impressionable do you need to be?
Please, I know what the thread is trying to be about...I even agreed with it where Microsoft is stupid in their greed. I'm just also viewing it as an overarching industry problem with nearly every platform holder pushing costs past the muh tariffs/inflation excuse.What is it with this shit with some posters?
The thread isn't about "the entire generation for every platform" it's about the xbox this generation.
Deflect, deflect, deflect.
Poorly conceived, poorly timed, poorly executed. That's Xbox in a nutshell from 2010 onwards.Xbox should have probably waited to drop this news until Sony wasn't having the best PR week of the year (Wolverine re-reveal + Yotei release). They always time this stuff so poorly.
Obviously, but some bleeding is worse than others.Playstation and Nintendo are as aggressive when it comes to bleeding their consumers.
The price thing of games is irrelvant, and if you want to go there, then blame nintendo for first taking games from $30 to $50 back in the 90s. Prices will go up... inflation, rising dev costs. Unless you really think that games that cost $1M to make and are sold for $50 should maintain that price even when game dev costs spiral to $100M?Playstation prices have gone up, game prices have gone up (In fact it was Sony who dared touching the 60€ price point.
This is a non issue, because the only sub cost you need to pay for as a console owner is the online stuff. If you aree paying for PS extra, you do that because you want free games. You do not "HAVE" to pay for it. But MSA createds an envoriment wher you have to be stupid to not pay for their service and to go and buy games because of their whole day 1 stuff. And that is what ja really damaging. Because of what they had to do to feed that monster.That changed the industry as well), the Playstation subscription stuff has gone up in pricing. And everything without a proportional increase in value.
We have seen what influence Sony being the market leader has had. PS1/PS2...etc. PS4. Were those bad gens? What industry-breaking thing/initiative has Sony done? You want me to list out all the shit MS has done or even tried to do?And Playstation being the "market leader", surely would have influence on the gaming industry, or not? And Nintendo have started doing the same thing since the Switch 2 launch. So I don't understand why Microsoft is singled out here. And what do you mean going back to my ex? Why would I do that?
There is nothing wrong with a game rental service; PS+ does that too. The problem is day one games on a rental service. It cannibalizes the market. Especially within your own ecosystem. What happens is that people just stop buying games. And thats exactly what happened with Xbox. If its not on gamepass, then sales are shit poor. How are devs supposed to make money? Look at the PS+ model, that MS is just now trying to adopt, you dont get games day one, it can take as much as 2-4 years for some games to ever make it to the service. By that time, the devs have made whatever they need to make from it. Gamers will go out and actually buy games. Which is what sustains the industry.I don't understand this point. Why is buying Xbox games a problem? Because consumers are accustomed to GamePass? Maybe. I don't know enough about psychology to make a good assessment there. I always thought that the value proposition of GamePass was that it's renting games, essentially. You don't get shit permanently.
So you're not interested in the subject of the thread, which again is xbox this generation, but you do want to ignore that and talk about the entire generation.Please, I know what the thread is trying to be about...I even agreed with it where Microsoft is stupid in their greed. I'm just also viewing it as an overarching industry problem with nearly every platform holder pushing costs past the muh tariffs/inflation excuse.
I can expand on whatever I feel like.
Why? The article is specifically about the xbox.Not just Xbox. Call them all out in the title, cowards.
But they didn't, they went for Xbox and they greatly helped do pretty much permanent brand damage to them. It's kind of sad.Not just Xbox. Call them all out in the title, cowards.
All three companies are being greedy right now.Why? The article is specifically about the xbox.
Oh, right.
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Retards are who thought MS was spending 80+ billion dollars in studios/publishers to still "give away" games for cheap. Including the press.Microsoft is back to being Micro$oft again.
Phil Spencer has been the head of Xbox (now officially the CEO of Microsoft Gaming) for over a decade now. And up until very recently, I'd argue that under his watch, the brand really did put players first, even if Xbox has continued to lose market share to PlayStation. As a reminder: Phil immediately unbundled the Kinect from the Xbox One, removing the $100 albatross weighing the console down. His first big initiative as boss was championing backwards compatibility, which is inarguably a huge success. FPS Boost on Xbox Series later made many of those old games run even better. He dragged Sony kicking and screaming into normalizing cross-play. The Xbox One X one-upped the PS4 Pro by offering true, native 4K. And Xbox gaming has undeniably become more inclusive in the Phil Spencer Era thanks to the Xbox Adaptive Controller as well as laudable ASL features in multiple first-party games. Finally, there's Xbox Game Pass, whose mystery economics continue to make it controversial amongst both gamers and developers alike, but has nevertheless been a tremendous value for subscribers.
Until now, at least. On IGN's Unlocked podcast, I (far too) often make reference to that Simpsons gif where Sideshow Bob keeps stepping on the rakes he's surrounded by. And the reason I do that is because Xbox always seems to find a way to ruin any momentum it builds up, typically through no fault of anyone but itself. Take the month of October, for instance. Microsoft is shipping not one or two but three really exciting new games in the next 30 days: the very-awesome-so-far Ninja Gaiden 4, which revives the beloved fast-action franchise after a dormant decade; Double Fine's promising Keeper, the studio's next project after its Game Awards Game of the Year-nominated Psychonauts 2; and ever-reliable Obsidian Entertainment's RPG/shooter sequel The Outer Worlds 2, which we've loved every time we've seen or played it. That's a potentially huge month for Xbox – particularly when so many Xbox fans remember how it wasn't long ago when we'd be lucky to get three ultra-promising first-party releases in an entire year, let alone a single month.
All three will drop onto Xbox Game Pass on day one – but this is the part where Xbox starts stepping on all those rakes. Effective immediately, you'll need to pay a whopping 50% more for that privilege. Microsoft has raised Game Pass prices for the third year in a row, with the give-me-all-the-day-one-releases tier now setting players back $30 per month. Fourteen months ago, by the way, Game Pass Ultimate was $17. That's how high and how fast the price has risen.
Fourteen months ago, Game Pass Ultimate was $17. Now it's $30. That's how high and how fast the price has risen.
In fairness to Microsoft, the company has added more to Ultimate: Ubisoft+ Classics, Fortnite Crew, and higher-resolution cloud gaming. It's also worth mentioning that multiple likely Game of the Year candidates hit Game Pass Ultimate on day one this year: Clair Obscur: Expedition 33, Hollow Knight: Silksong, and Blue Prince. But we all know that the biggest appeal of Game Pass are those day-one benefits for Xbox-published games, and this price increase feels directly targeted at that. (For the record, PC Game Pass is going from $12 to $16.49 per month.)
This comes immediately on the heels of the company jacking up Xbox console prices for the second time in the past four months, with the top-end Xbox Series X now carrying an eye-watering price tag of $800. But that $800 almost sounds like a damn bargain next to the much-hyped ROG Xbox Ally X handheld gaming PC, which weighs in at NINE-HUNDRED AND NINETY-NINE U.S. DOLLARS. Sure, there's a less powerful, more affordable version for $599, but nobody knows if that one's worth a damn, because Microsoft has only ever let media and influencers get their hands on the more powerful Ally X. Hopefully it proves useful, as the Series S has for the non-hardcore gamer part of the market.
Heck, the only thing the Xbox folks haven't raised prices on are first-party games. Oh, they tried with The Outer Worlds 2, to be clear – and they inevitably will next year when Fable, Gears of War: E-Day, Forza Horizon 6, etc. drop – but the Xbox community wasn't having any of that, and Microsoft relented.
I realize we live in crazy times, and that Sony and Nintendo are not exactly blameless here either after each of them raised prices on their own aging hardware in the past year (with Nintendo also aggressively raising software prices for the Switch 2 generation as well). Blame the Trump tariffs if you want to (heck, Microsoft does), but I'm sorry: at the end of the day, the buck stops with Microsoft. This is a company with a market cap of nearly $4 trillion, who has done layoff after layoff, after spending upwards of $80 million on studio and publisher acquisitions. And it's fair to wonder if those naysayers who question the sustainability of Game Pass and its business model are being proven right with this latest, deepest round of price hikes.
What's worse is that, in the bigger picture, we've reached a sad point where gaming is becoming less accessible to new players rather than more. Historically, console prices go down and the size and quality of the game library goes up over the course of a generation, leading to more units sold and a healthier ecosystem for everyone inside it. And while again, the blame for the absence of that this generation does not rest squarely on Microsoft's shoulders, the actions of Team Xbox are of a company that isn't showing a lot of empathy towards its customers as the cost of groceries, gas, and other bare essentials keeps going up. Again, these larger economic issues aren't Microsoft's fault, and it has to contend with rising development costs too, but they are choosing profit over players.
As such, while I recognize that this Xbox console generation isn't over yet, it's almost certainly going to be remembered first and foremost for Microsoft's greed: two hardware price increases (and counting), three Xbox Game Pass price increases (and counting), one software price increase (so far), and tens of thousands of layoffs as well as multiple studio closures.
It's kind of a monkey's paw situation, really: all Xbox gamers have wanted since the start of the catastrophic Xbox One generation was a steady supply of great first-party games. Well, in 2025 we're finally getting that – and as I've already mentioned, 2026 is shaping up to be a banger too – but it's coming at the cost of, well…practically everything else. But it's not our fault. Instead, Microsoft's greed is to blame.
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This Xbox Generation Will Be Remembered for One Thing: Greed - IGN
IGN Senior Executive Editor and Unlocked podcast host Ryan McCaffrey reacts to Microsoft's recent price increases on consoles, software, and Xbox Game Pass and how they fly in the face of the player-first decisions that Xbox had continually made since Phil Spencer took over the Xbox business.www.ign.com
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Way more hits than misses. Now do Phil's resume.And Astro Bot, Saros, Wolverine, Yotei, Intergalactic; footed the bill for Death Stranding 2, Marvel Tokon, Helldivers 2, Stellar Blade; acquired Insomniac for $229 million ...
There's no success without failure in a creative business.
Top 20 best selling games in the US (PS5 era)
2021 #6 Spider-Man: Miles Morales, #9 MLB: The Show 21 (GaaS)
2022 #4 God of War Ragnarok, #9 Horizon Forbidden West, #10 MLB: The Show 22 (GaaS), #13 Gran Turismo 7 (GaaS)
2023 #4 Spider-Man 2, #14 MLB: The Show 23 (GaaS)
2024 #3 Helldivers 2 (GaaS), #14 MLB: The Show 24 (GaaS), #19 Spider-Man 2
Top 20 best selling games in the US (PS4 era)
2014 *********************
2015 *********************
2016 #12 Uncharted 4: A Thief End
2017 #15 Horizon Zero Dawn
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Xbox should have probably waited to drop this news until Sony wasn't having the best PR week of the year (Wolverine re-reveal + Yotei release). They always time this stuff so poorly.
I was interested enough to say I agree. Pointing out we're seeing greed throughout this generation doesn't deflect Microsoft from criticism...I'm just saying it's another link in the chain to a pattern of abuse to the consumer in these last 5 years. Microsoft is the dumbest because they're in the weakest position to try to push this, but following threads this year I've seen within 1-2 months of each other back to back Sony (late august), Nintendo (july) and Nvidia (late may) all raised prices.So you're not interested in the subject of the thread, which again is xbox this generation, but you do want to ignore that and talk about the entire generation.
In other words you dont want to discuss the subject of the thread, you just want to deflect criticism away.
Yes, you can "expand" (lmfao!) to your little hearts content.
I and others can see the deflection from you and others and we're free to discuss and analyze that as well.
The more you know!
Funnily enough, for all the "good" Phil has done (I'd argue backwards compatibility was the best and ONLY good thing he's done and even now that means nothing with these games not moving across to PC) there is not 1 mention of 1st party games. He only achieved that after spending a record sum of money to acquire studios. Games is ALL that counts and in that regard, he failed miserably and that is the main reason why Xbox failed. And by Xbox I mean consoles, cause that is solely what Xbox is- a console.Phil Spencer has been the head of Xbox (now officially the CEO of Microsoft Gaming) for over a decade now. And up until very recently, I'd argue that under his watch, the brand really did put players first, even if Xbox has continued to lose market share to PlayStation. As a reminder: Phil immediately unbundled the Kinect from the Xbox One, removing the $100 albatross weighing the console down. His first big initiative as boss was championing backwards compatibility, which is inarguably a huge success. FPS Boost on Xbox Series later made many of those old games run even better. He dragged Sony kicking and screaming into normalizing cross-play. The Xbox One X one-upped the PS4 Pro by offering true, native 4K. And Xbox gaming has undeniably become more inclusive in the Phil Spencer Era thanks to the Xbox Adaptive Controller as well as laudable ASL features in multiple first-party games. Finally, there's Xbox Game Pass, whose mystery economics continue to make it controversial amongst both gamers and developers alike, but has nevertheless been a tremendous value for subscribers.
But they just bragged it was "profitable" a few days prior.I don't know how it can be greed when they are losing money.
What is there to complain about though? If you want all these 1st party games, BUY THEM! Why sook about a fucking rental service? Just unsubscribe and buy the damn games! That's a very simple solution and instead of crying about raising the price on a terrible service, give that service up and buy the fucking games!It's kind of a monkey's paw situation, really: all Xbox gamers have wanted since the start of the catastrophic Xbox One generation was a steady supply of great first-party games. Well, in 2025 we're finally getting that – and as I've already mentioned, 2026 is shaping up to be a banger too – but it's coming at the cost of, well…practically everything else. But it's not our fault. Instead, Microsoft's greed is to blame.
This is not a response to you, because I know you get it.But they just bragged it was "profitable" a few days prior.
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brad sams even gave up.If MS could piss off Ryan McCaffrey, they done fucked up
It is sad what happened to Xbox.
I was one of the early Xbox Live members on the original xbox. I even went through 5 xbox 360's. To me the Xbox 360 is by far their epitome and now they are falling off the map. Phil Spencer has killed the Xbox brand. It started with the horrible Xbone but it has gotten worse since then. I still remember that Halo they had to rebuild from the ground up. They purchased Activision and still do not have any games unless you are the typical zombie who buys the Call of Duty and Madden shit every year.
Next year I will spend far less money on gaming than ever. The industry is becoming expensive and specially less innovating, they ask more money for the same stories, graphics and services. And is not about just inflation, they never reduced prices on digital games or cheap physical copies without manuals. The greed is eating the industry.
Starfield and Avowed weren't even made by Microsoft, they were made by Bethesda and Obsidian who MS simply acquiredYou're not even joking.
People like @adamsapple have praised every stupid decision Microsoft have made while continuing to evangelise Xbox by advertising and constantly promoting mediocre games like Startfield and Avowed, rather than pushing Microsoft to do better.
Sycophants like that have only encouraged Microsoft by rewarding them, and as a result Xbox is now practically dead.
brad sams even gave up.
I am not defending anything, I am stating facts, unlike the left murder cult.Yeah keep defending them just like the MAGA cult is still defending Trump, you are doing great
You're not even joking.
People like @adamsapple have praised every stupid decision Microsoft have made while continuing to evangelise Xbox by advertising and constantly promoting mediocre games like Startfield and Avowed, rather than pushing Microsoft to do better.
Sycophants like that have only encouraged Microsoft by rewarding them, and as a result Xbox is now practically dead.
On video, he was pissed a week ago when the price of the Xbox consoles went up.
Timestampped
brad sams even gave up.