haha ONM christ
It's "bland" in the sense that it's a recreation of some parts of London, so if recreating a modern city is bland to you, then yes it's bland. To me I think it looks suitable, like a mid-tier 360 title.
That said, the game to me when playing it at NYCC was in the mediocre range. It is a good concept, and I didn't get to play long enough to really experience the 'tension' they keep saying is there, but the real problem was the shooting/melee mechanics were subpar and really just felt like a 6.0 shooter or something. Everything that surrounded the shooting seemed fairly competent, maybe even decent, but the shooting that anchored it really was just subpar.
I don't know if that'll ruin the game completely, because if they can really make it compelling to keep striving forward through Zombie infested neighborhoods it'll be captivating on that note alone perhaps, but I definitely don't think it'll end up as a must have for that alone.
Of course, I'm sure there will be a billion people who claim differently on launch day since I argued with a host of Nintendo fans about how "GREAT" Red Steel supposedly was.