The game has being getting a ton of marketing.What do you mean it's false?
Several TV ads,trailers,press tours,live streams and events.
In the UK:
http://www.mcvuk.com/news/read/infamous-second-son-pre-orders-higher-than-last-of-us/0129226The upcoming super hero title is Sony’s first big PlayStation 4 game of 2014, and the publisher is putting a lot of money behind promoting the game. Second Son will see a multi-million pound TV and video on demand campaign, as well as a month-long cinema push.