[Insider Gaming] Activision Leadership Isn’t Worried About Battlefield 6 Because Call of Duty is “Too Big To Fail”

I think BLOPS 7 falls off a bit and BF6 will do very well relative to past entries, but MW4 next year will probably give COD another major bump. Not to mention giving core COD fans some hope again like MW '19 did, then there's supposedly a full reboot of the entire series lined up for 2028 which'll probably serve to reinvigorate it further. Though they'll no doubt revert back to the silliness again at some point as the allure of shiny, tie-in MTX add-ons will be too much for execs/shareholders to resist.
 
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Idiotic statement, usually preceding a colossal disaster.
One would hope but sadly in today's market no matter how shit a product you deliver as long as there are retards around to pay good money for shit product then the product won't fail and let's be honest...the world population has never been more retarded!
 
Something something pride before the fall.

Granted, they're not wrong. It's Call of Duty, so you would naturally expect to see Activision leadership confident in their tacky-as-fuck cash cow.

...But after this statement with the words "too big to fail", it would be really funny to see Battlefield 6 deal even a little chip damage to Call of Duty somehow.
 
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There was a time when Guitar Hero was really big for Activision. And Tony Hawk's Pro Skater... Quite foolish to think that any IP is too big to fail.
 


MS's war chest will make it impossible for EA to compete against the juggernaut that CoD is.

Yes because the war chest helped them lots against Sony for the past 25 years....

even MS at this point is in the fuck it state and canceling games left and right. that's war chest for you.

Not saying Call of duty will disappear but this year ? yeah its BF. next year when IW is where it counts.

but a DLC for Black ops 6 called black ops 7 doesn't count for shit. and I hope it doesn't sell good either to be honest. i am tired of rainbow and shit skins and guns that has no meaning. just mtax one after the other making the map full of clowns and retards running around.

not to mention the SSMM is SHIT in black ops 6. and I am not gonna have my hopes up for a fix with 7.

with that being said, BF is in Oct. Call of Duty is either end of Oct or Nov where its most likely. I will see if I find my self sticking with BF or switching. but from what I have been playing ? yeah its BF for me. all I want is just is regular team deathmatch. they do that I am golden.
 
Have they ever heard of Halo? BR is the mode that has a high chance of destroying CoD. If properly executed, it will steal a shitload of players from CoD. And those shitty AI generated Warzone maps ain't gonna help either.
 
It's hard to get excited for Bops7 , the whole thing has felt recycled since warzone debuted. But games like COD or Fortnite is here to stay no matter what.

We can't ignore the fact that bf6 might take a portion of the pie though. Cod is mcdo and bf( at its best) five guys.
 
Speaking with sources who wished to remain anonymous because they were not authorised to talk
Role Playing Reaction GIF by Hyper RPG
 
everything is built to try and get the player to spend more money.
How? Every update is literally free. 🤔
Before you actually -had- to spend money to keep playing with everyone else, because if you didn't have the any of the several map packs you'd be cut out of the large player pool.
Now you buy it and you get all the new guns and maps for free.
 
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COD's numbers remain largely unchanged from last weekend, despite BF6's hugely successful beta going on right now. Game is going nowhere.
 
When you teach people to eat shit, you're done with feeding them actually good food. I commend these people for business, for their predatoriness and ruthlessness when money making is involved. But for the quality of games and products, COD especially last 10+ years, I can't say anything positive, utter brain rot tier garbage. The company has insane IPs collecting dust just because they're not fun art producers but dry businessmen.
 
I think BLOPS 7 falls off a bit and BF6 will do very well relative to past entries, but MW4 next year will probably give COD another major bump. Not to mention giving core COD fans some hope again like MW '19 did, then there's supposedly a full reboot of the entire series lined up for 2028 which'll probably serve to reinvigorate it further. Though they'll no doubt revert back to the silliness again at some point as the allure of shiny, tie-in MTX add-ons will be too much for execs/shareholders to resist.
They've already rebooted it once, how many times will people fall for it?

Call of Duty isn't cool anymore, it's become lame and gay. And that reputation is hard to shake off.

 
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Call of Duty is in Assassin's Creed territory for me now. As much as I used to really enjoy it, I've completely lost interest because a few bad releases caused me to drop out. It's actually worse for CoD because with AC they are more standalone and if I was inclined I could just play the ones I want if/when I ever want to.

CoD has become a confusing mess, each year I'm not sure if it will be a proper campaign or not and if it is will it be any good and then there is the cluster fuck off them trying to bring everything together in a single launcher which makes the campaigns seem less important and (I may be wrong) but on PS5 they don't even get proper trophy lists with a platinum trophy.... Then there are the skins in multiplayer 🤦🏻

This year Battlefield has a chance because they seem to have taken their time, taken a step back and want to execute on making a great Battlefield game, and not trying to be everything to everyone.
 
INCOMING:

Activision will double down on why people are sick of COD. Heavier monetization and even more stupid fucking skins

Call of duty is a storefront with a side of some game
 
Nokia, BlackBerry, Yahoo, and Concord for good measure. Proof there's no such thing as "too big to fail."
 
I miss the Days of Cod 4, Black Ops 1 and 2 and Modern Warefare.

The game is so bloated with DLC and micro transactions it feels like the base game is just an advertisement.
People who came after those games and WAW delude themselves into thinking ghosts, AW and BO4 was the series peak.
 
Ah the ol' GameFreak philosophy. "They'll buy anything we put out, so why put ourselves out?".

I'd say it's doomed to fail, but people keep proving me wrong.
 
2042 wasn't that well received. And people what CoD to fail (especially fans of that franchise) just for them to get their shit together. Perfect storm for Battlefield 6.
OK but the hype cycle hasn't even started yet for 7. That was my point.

Battlefield will do great for sure but it hardly scratched the CCU of COD last weekend, if at all.
 
OK but the hype cycle hasn't even started yet for 7. That was my point.

Battlefield will do great for sure but it hardly scratched the CCU of COD last weekend, if at all.

Free beta is one thing, let's see if the retail release can keep the same momentum or better.
 
Free beta is one thing, let's see if the retail release can keep the same momentum or better.
It won't hit the same highs obviously as there's bound to be some that didn't like it, but its a great beta. I'll bet it does at least 300k launch weekend.
 
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OK but the hype cycle hasn't even started yet for 7. That was my point.
the reveal already happened, and it wasn't that great
Battlefield will do great for sure but it hardly scratched the CCU of COD last weekend, if at all.
i dunno what you mean. Battlefield 6 literally surpassed COD CCU last weekend.

is BF6 going to match the open beta numbers? I don't think so.. is it going to scratch COD numbers when it finally releases? absolutely. it doesn't even need to surpassed them anyway.
 
the reveal already happened, and it wasn't that great
Reveal is next week and COD next is a month away. Thye hype cycle always starts around now. I don't count a CGI trailer.
i dunno what you mean. Battlefield 6 literally surpassed COD CCU last weekend.
COD CCU was the same on steam last few weekends. The player base didn't desert it to go play BF.
is BF6 going to match the open beta numbers? I don't think so.. is it going to scratch COD numbers when it finally releases? absolutely. it doesn't even need to surpassed them anyway.
Didn't say it wouldn't. Will it take a few players away? Absolutely but even on an off year COD sells gang busters. Same will happen this year. Can see BF out selling COD unless its a complete disaster, as much as id like it to.
 
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Reveal is next week and COD next is a month away. Thye hype cycle always starts around now.
the reveal was the last thing MS showed at their showcase.
COD CCU was the same on steam last few weekends. The player base didn't desert it to go play BF.
oh, i see. Im taking about peak CCU.

Didn't say it wouldn't. Will it take a few players away? Absolutely but even on an off year COD sells gang busters. Same will happen this year. Can see BF out selling COD unless its a complete disaster, as much as id like it to.
But they don't need to. BF only needs to take around 5% for Activision/MS to panic.
 
the reveal was the last thing MS showed at their showcase.
Like I said the actual hype cycle always starts around this time of year so its not surprising that nobody is hyped for it as per the tweet you posted. Activision don't want people thinking about the new one too early so they will carry on buying skins for the current edition.
oh, i see. Im taking about peak CCU.
COD's drop off form its COVID high has nothing to do with BF obviously,
But they don't need to. BF only needs to take around 5% for Activision/MS to panic.
Not sure where you get that figure from. 5% up or down in any given year will just be normal variance for COD. I'd expect this year to be down regardless of BF. It's an off year and coming off the back off pretty negative sentiment. No doubt every one will claim its dead or dying until MW4 does gangbusters the year after. Rinse repeat.

The only thing that can "kill COD" at this point is Microsoft's stupidity, which isn't out of the realms of possibility tbh.
 
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Like I said the actual hype cycle always starts around this time of year so its not surprising that nobody is hyped for it as per the tweet you posted. Activision don't want people thinking about the new one too early so they will carry on buying skins for the current edition.
this is the thing. the guy that made the tweet is in gaming media. Don't you think he knows what you are saying?

I think it's a question of vibes/PR rather than marketing. i mean, a similar thing happened with Marathon and Arc Riders. I think the buzz/discourse will be more negative towards CoD regardless of the marketing hype.

Not sure where you get that figure from. 5% up or down in any given year will just be normal Variance for COD. i'd expect this year to be down regardless of BF. It's an off year and coming off the back off pretty negative sentiment. No doubt every one will claim its dead or dying until MW4 does gangbusters the year after. Rinse repeat.
What I'm trying to say is that, given COD has reached market saturation and Xbox/MS is obsessed and desperate for growth, even a slight dip in their numbers will trigger panic. in other words, BF6 doesn't really need to do that much.

in fact, Warzone was/is already in shaking ground. And BF will have a free to play Battle Royale too.

The only thing that can "kill COD" at this point is Microsoft's stupidity, which isn't out of the realms of possibility tbh.
Yeah, sure. But we're not talking about Battlefield killing CoD; rather, it's about being competitive enough to make the changes the CoD fanbase is always bitching about
 
this is the thing. the guy that made the tweet is in gaming media. Don't you think he knows what you are saying?

I think it's a question of vibes/PR rather than marketing. i mean, a similar thing happened with Marathon and Arc Riders. I think the buzz/discourse will be more negative towards CoD regardless of the marketing hype.
Lets see. like I said the marketing cycle has hardly started for COD, let alone a beta. Nothing like the Arc Raiders/ Marathon situation, what an odd comparison.
What I'm trying to say is that, given COD has reached market saturation and Xbox/MS is obsessed and desperate for growth, even a slight dip in their numbers will trigger panic. in other words, BF6 doesn't really need to do that much.

in fact, Warzone was/is already in shaking ground. And BF will have a free to play Battle Royale too.


Yeah, sure. But we're not talking about Battlefield killing CoD; rather, it's about being competitive enough to make the changes the CoD fanbase is always bitching about
Pretty clear MS wants GP numbers up and is willing to sacrifice COD sales to do that. Not every COD sells better than the last, Isn't BLOPS 3 the best selling COD ever?
 
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Lets see. like I said the marketing cycle has hardly started for COD, let alone a beta. Nothing like the Arc Raiders/ Marathon situation, what an odd comparison.
what am i saying is that people want to see cod to bleed. the "hate" (regardless of marketing) will be more prominent towards CoD.


Pretty clear MS wants GP numbers up and is willing to sacrifice COD sales to do that. Not every COD sells better than the last,
If you are talking about "engagement or mau" especially from Game Pass. they are not really anything to brag about, they are pretty meaningless in fact.

Isn't BLOPS 3 the best selling COD ever?
BLOPS 4 And 6 data is weird. What are you saying?

that BLOPS 7 will sell as much as 3 or continue the decline of the series?
 
what am i saying is that people want to see cod to bleed. the "hate" (regardless of marketing) will be more prominent towards CoD.
You mean you want to see COD bleed. Outside of nerd forums no one gives a shit. Most people actually enjoy the game. Nobody is thinking "I hope COD is shit this year" except you maybe.
If you are talking about "engagement or mau" especially from Game Pass. they are not really anything to brag about, they are pretty meaningless in fact.
I mean they consider Game pass subs more valuable than game sales. Not saying they are correct to do so but that's pretty obvious at this point. They wrecked the hardware side of things already
BLOPS 4 And 6 data is weird. What are you saying?
I'm Saying this game sells gangbusters every year. You said even the slightest decline and MS will be panicing, I don't agree as some years sell better than others, that's always been the case, hence why I brought up BO3. MWIII sold less than II were they panicing then? BLOPS 6 was the best selling game of last year and is always at the top or there abouts of the most played charts.
that BLOPS 7 will sell as much as 3 or continue the decline of the series?
What decline? Its the best selling and one of the most played games almost (If not) every single year.
 
You mean you want to see COD bleed. Outside of nerd forums no one gives a shit. Most people actually enjoy the game. Nobody is thinking "I hope COD is shit this year" except you maybe.











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I mean they consider Game pass subs more valuable than game sales. Not saying they are correct to do so but that's pretty obvious at this point. They wrecked the hardware side of things already

I'm Saying this game sells gangbusters every year. You said even the slightest decline and MS will be panicing, I don't agree as some years sell better than others, that's always been the case, hence why I brought up BO3. MWIII sold less than II were they panicing then? BLOPS 6 was the best selling game of last year and is always at the top or there abouts of the most played charts.

What decline? Its the best selling and one of the most played games almost (If not) every single year.
decline in relation to BLOPS 3.

They will panic because as you said (Xbox/MS stupidity) and im saying: is MS expecting this IP to grow when they have reached market saturation? That would be very stupid. didn't they just gave up on Warzone mobile?

so, what does panic means?= Call of Duty will not grow. this is it.

MS will not be happy if COD is just the "best selling game every year" they actually need to make more money, more profits from this IP.
 
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Lol please. you seem to have a facination with negative youtube videos to prove a point. Like i said outside of nerds no one gives a shit. These types of videos farm for engagement by being negative and you lap them all up.

Its over lol yeah right.

decline in relation to BLOPS 3.
MW2019 sold around the same so.......... the rest of the entries after 30 million or so for the numbers we do have. I bet they are crying counting all that money. Any company would kill for just a 30 million seller, not to mention all the MTX on top.

Edit: seems like MW2019 sold even more than i thought


They will panic because as you said (Xbox/MS stupidity) and im saying: is MS expecting this IP to grow when they have reached market saturation? That would be very stupid. didn't they just gave up on Warzone mobile?
They are expecting this title to grow Gamepass. Why would they expect it to sell more every year when it has never done that?
so, what does panic means?= Call of Duty will not grow. this is it.
MS will not be happy if COD is just the "best selling game every year" they actually need to make more money, more profits from this IP.
Again you said it yourself COD has hit a ceiling. But it always remains around that ceiling. Why would they be expecting to do something Activision could not? No way are they ever getting close to COVID number ever again. As long as it grows gamepass and rakes in a few billion a year then i don't think they will be crying too much.

Like i said they might fuck it up, but it wont be because of Battlefield. Which was my point before you sent us down this rabbit hole. This year won't sell anywhere near as much as the top selling entries in the franchise, but I'm sure you'll be able to doom post all year until MW4, don't worry.
 
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As much as I do enjoy call of duty, it has become evident from the past 2 games something needs to happen to bring something new to the mix, each entry just feels like a total conversion rather than a new game
 
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Speaking with sources who wished to remain anonymous because they were not authorised to talk about Activision's internal conversations, it's been said that although Activision is keeping a close eye on Battlefield, they are not worried about the game outcompeting its flagship franchise.

It's said that Activision leadership believes that Call of Duty is "too big to fail" and will remain a profitable, annually released franchise for many years to come. At the time of writing, an annual Call of Duty title is penciled in for the next four years at least.

This year's Call of Duty title, dubbed 'Black Ops 7', is said to be a "strong" title according to those familiar with the game's plans, despite initial problems in development.


Fail Empire Strikes Back GIF by Star Wars
They're absolute right, but this was never a good thing.

Bet you guys weren't so cocky right before MW2019 saved all your asses.

Sledgehammer remains a massive internal threat to the franchise. That and the COD marketing team seems to not have a good handle on shit lately.

Could only find one single multiplayer match in 20 minutes or so of searching all MP playlists where I'm at this morning, this is the current flagship title, BO6, so things are far from great.

It would be on brand for EA to potentially hire hackers to fuck with Activision games, the anti COD brand aggression coming out EA is pretty fucking wild.
 
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