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On July 3, the official Japanese X account for Overwatch 2 suddenly posted a “don’t use our game for unauthorized purposes” reminder. While Blizzard does not name a specific reason for this out-of-the-blue warning, the timing coincides with the suspension of “OW Kyabakura,” a self-proclaimed Overwatch hostess club.
OW Kyabakura is not a physical club, but an X account that appeared a few days ago, offering hostess club-inspired commercial services related to Overwatch 2. These included “playing flirty multiplayer,” “falling asleep together in voice chat” and being taught how to play by women for a fee. Potential customers were encouraged to reach out via DMs.
OW Kyabakura’s “menu” included normal and “flirty” matches (screenshot by X user @Sadako_Under)
The over-the-top business idea, and the way it boldly ignored the existence of the terms-of-use, quickly made OW Kyabakura a trending topic on X, inspiring both memes and disdain. However, the fame was short-lived, as the Overwatch hostess club’s account got suspended almost as soon as word got out.
Although it is not mentioned explicitly, Blizzard’s warning to users to respect Overwatch 2’s End User License Agreement is likely related to OW Kyabakura and its disappearance. Aside from the fact that both events happened on July 3, the hostess club was openly in breach of the “Prohibited Commercial Uses” defined by the EULA.
Japanese “Overwatch hostess club” banned as soon as it opened, likely for breaching Blizzard’s EULA - AUTOMATON WEST
Blizzard seems to have suspended the X account of a Japanese "Overwatch hostess club,"
automaton-media.com