Report: Marathon Delay Likely as Sony Cancels All Paid Marketing Plans

Account from 2017, and only JUST started posting this year when the alpha for Marathon went up. Yeah, this is probably a Bungie (or Sony) employee / shill.

EDIT: I was wrong, looks like 2024 was the first post. But most of this accounts activity is centered around Marathon.
Ahh the exact same thing happened not long ago for some other recent flop. Concord maybe?

Some account that was created several years prior all of a sudden came to life and started white knighting for the game. 99% sure they were either some astroturf marketer or someone who worked on the game. They got banned pretty quickly IIRC

EDIT: yup it was this D DruWepro guy
Post in thread 'Concord was in development for about 8 years'
https://xfdev.neogaf.com/threads/concord-was-in-development-for-about-8-years.1674091/post-269472539
 
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Destruction All Stars
Foamstars
Concord
Fairgames
Marathon

...possibly a $1bn+ run of flops from Sony :messenger_grimmacing_

Boggles the mind why PS5 is selling the way that it is.
A bunch of studios that came and went which who knows what they were doing too: Neon Koi and Deviation Games. And then whatever the costs were for SIE cancelled games.... Factions 2, God of War GAAS, and a few other I forget. There's so many I dont think anyone can remember them all except that chart someone pasted the past week I forget where. I think it came from a Reddit post.

Also dont forget that part of the Bungie $3.6B buy out that $1.2B of it is employee retention fees alone. Sony isnt getting any of that back.

If you add up all the wasted costs so far, the only things that will party counter it is whatever net profits come from Destiny DLC and Helldivers 2 (sales minus all costs associated with it). And then add in all the net profits that will come from Marathon and Fairgames (if any).
 
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I just like the game and tired of all the hate. And I'm a Bungie fan going all the way back to the original Marathon. I'm rooting for them to succeed, and want to see an alternative perspective represented, not just the endless pile-on. Keeps it more interesting anyway, don't you guys get bored of the echo chamber?
 
I just like the game and tired of all the hate. And I'm a Bungie fan going all the way back to the original Marathon. I'm rooting for them to succeed, and want to see an alternative perspective represented, not just the endless pile-on. Keeps it more interesting anyway, don't you guys get bored of the echo chamber?

Sure man. Anyone can look at your post history and see what you're about. Are you getting paid?
 
Sure man. Anyone can look at your post history and see what you're about. Are you getting paid?
What don't my heady thoughts on sexuality in Stellar Blade count for something? I was pretty pissed at Sony for the censorship.

No I'm not getting paid, I just like Marathon and I enjoy triggering NPCs.
 
I just like the game and tired of all the hate. And I'm a Bungie fan going all the way back to the original Marathon. I'm rooting for them to succeed, and want to see an alternative perspective represented, not just the endless pile-on. Keeps it more interesting anyway, don't you guys get bored of the echo chamber?
Account created in 2017

First post was 1 month ago in the Marathon alpha thread:
"Am I the only one that thinks this looks amazing? I can't wait to hop on after work."

Suuuuuure
 
False, my first 2 posts were about Stellar Blade.
Ok yeah I see that now, 2 posts about Stellar Blade.

Still smells like bullshit though, seeing a dormant account from several years ago all of a sudden come to life and provide "alternative perspective" on some upcoming big budget game.
 
Ok yeah I see that now, 2 posts about Stellar Blade.

Still smells like bullshit though, seeing a dormant account from several years ago all of a sudden come to life and provide "alternative perspective" on some upcoming big budget game.
To an NPC, a contrarian thought is inconceivable. Enjoy the groupthink, there's warmth in the herd.
 
Didn't know liking Marathon was the new cool and hipster thing.
 
Most of the naysayers here are probably the same that were convinced that Xbox was going to be a threat to Playstation this gen.

Gaf bubble in full effect.

Edit:

Talking about Playstation strategy is general, not Marathon specifically.
 
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Know this is bit old post, but seriously can these slop journalists report right.
Initial claim was that advertising person said they havent received any plans for marketing of marathon, not that they got something and then they were cancelled. It was speculation based on lack of plans.

Colin Moriarty of Sacred Symbols podcast
I was told by someone familiar with marketing plans in a key overseas market that there are now no plans to do paid marketing for Marathon at all.

I don't know if those plans were affected by what has recently happened or if that was always the plan or whatever. But it is considered a fairly unusual move for a game of this high profile.
 
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Know this is bit old post, but seriously can these slop journalists report right.
Initial claim was that advertising person said they havent received any plans for marketing of marathon, not that they got something and then they were cancelled. It was speculation based on lack of plans.

Colin Moriarty of Sacred Symbols podcast
I was told by someone familiar with marketing plans in a key overseas market that there are now no plans to do paid marketing for Marathon at all.

I don't know if those plans were affected by what has recently happened or if that was always the plan or whatever. But it is considered a fairly unusual move for a game of this high profile.
That Paul Tassi is mostly just posting sensationalist pieces as well:
 
ps4 exclusives released by the end of may, 2018, which is exactly at the point in the ps4's lifetime as we are now with the ps5:

killzone: shadow fall
infamous: second son
bloodborne
until dawn
the order: 1886
uncharted 4: thief's end
ratchet & clank reboot
horizon: zero dawn
shadow of the colossus remake
detroit: become human
god of war 2018
&, of course, knack & knack 2
not to mention, spider-man was soon released in september...

afa non-exclusives during this same period, there was, among others:
alien: isolation
far cry 4 & 5
dragon age: inquisition
watch dogs
destiny
fortnite
assassin's creed: unity
metal gear solid v: phantom pain
witcher 3: wild hunt

now, while this might look worse to you than now? i'm thinking there're others that might not think so...
Not going to play list wars as its subjective but for me personally there are far far more superior titles out this gen than what there are on your list there.
 
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I'll be very suprised it this turns out to be anything but a gigantic flop.
Its definitely a tough sell, even more so now but ive said all along it will find an audience. Probably not big enough to keep the higher ups happy but it'll do ok-ish.
 
ps4 exclusives released by the end of may, 2018, which is exactly at the point in the ps4's lifetime as we are now with the ps5:

killzone: shadow fall
infamous: second son
bloodborne
until dawn
the order: 1886
uncharted 4: thief's end
ratchet & clank reboot
horizon: zero dawn
shadow of the colossus remake
detroit: become human
god of war 2018
&, of course, knack & knack 2
not to mention, spider-man was soon released in september...

afa non-exclusives during this same period, there was, among others:
alien: isolation
far cry 4 & 5
dragon age: inquisition
watch dogs
destiny
fortnite
assassin's creed: unity
metal gear solid v: phantom pain
witcher 3: wild hunt

now, while this might look worse to you than now? i'm thinking there're others that might not think so...
PS4 also had Driveclub and GT Sport

PS5 has GT7, but that's a PS4/PS5 game.
 
They can make it great, they have experience.

What do you suggest they do after Marathon is cancelled?
Destiny forever?
Marathon isn't getting cancelled. If it does then they should do Destiny 3, far more $ potential in that than resurrecting dead franchises. They don't make those games anymore for a reason.
 
Marathon isn't getting cancelled. If it does then they should do Destiny 3, far more $ potential in that than resurrecting dead franchises. They don't make those games anymore for a reason.
Cancelled, servers shutdown after 3/6 months... Same thing.
 
It's fun to hate though, especially in groups. Helps people feel connected.

Yeah when people all hate the same thing, it makes them feel connected to agree on it. Same as when they all like the same thing.

Check that toxic positivity. We don't need it breaking our hate bonds!
 
I honestly love to see it, bungie are some of the most arrogant smug assholes, theyve stolen art 4 or 5 times, they black balled streamers, they totally shit on many of us destiny players... Fuck them, I can't decide whether it'd be more enjoyable to see marathon get canceled or release and just flop, my popcorn will be ready. The game looks horrible tho, not a single iota of that game for me looks good
 
I honestly love to see it, bungie are some of the most arrogant smug assholes, theyve stolen art 4 or 5 times, they black balled streamers, they totally shit on many of us destiny players... Fuck them, I can't decide whether it'd be more enjoyable to see marathon get canceled or release and just flop, my popcorn will be ready. The game looks horrible tho, not a single iota of that game for me looks good
Oh I want this shit released, the fallout from devs after just one or two of them lash out at gamers that we are the problem then the game get shut down and refunded

Ncaa Football Please GIF by ESPN College Football
 
All these companies (and Sony going all in) chasing that Fortnite money. Most GAAS games don't do that well. Fortnite does obviously but how many others are making bank compared to those that have failed?
 
I honestly love to see it, bungie are some of the most arrogant smug assholes, theyve stolen art 4 or 5 times, they black balled streamers, they totally shit on many of us destiny players... Fuck them, I can't decide whether it'd be more enjoyable to see marathon get canceled or release and just flop, my popcorn will be ready. The game looks horrible tho, not a single iota of that game for me looks good

Oh I want this shit released, the fallout from devs after just one or two of them lash out at gamers that we are the problem then the game get shut down and refunded

Ncaa Football Please GIF by ESPN College Football
These posts make it so clear what's really going on here. This has nothing to do with whether the game is actually fun or not. It's just sad hateful people whose only enjoyment is the failure of others.
 
These posts make it so clear what's really going on here. This has nothing to do with whether the game is actually fun or not. It's just sad hateful people whose only enjoyment is the failure of others.
I played it, has nothing to do with being hateful and I am far from a hateful person but games and devs like this deserve whats coming for them

If you enjoyed the game thats great, hope you and the 100 some other people who enjoyed it have full servers all day for the week or so the game is live

You can keep lashing out to those of us who hated it, you will fit right in at the other place as you wont last long here, you are a ticking time bomb before you melt down

Advise if you actually want to make it here, avoid threads with titles that cause you stress
 
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All these companies (and Sony going all in) chasing that Fortnite money. Most GAAS games don't do that well. Fortnite does obviously but how many others are making bank compared to those that have failed?
Destiny comes to mind.
Bungie: Hmmmm.... should we make Destiny 3? Or make a niche genre sci fi extraction shooter meant for casuals with heavy aim assist and no prox chat for safe gaming?

Bungie: Let's do the extraction game

Sony: Hi, So what you got in the works is Destiny 2 DLC and a new extraction shooter IP. We'd like to acquire you for $3.6B

Something fishy is going on because how the hell did this deal go through?
 
I played it, has nothing to do with being hateful and I am far from a hateful person but games and devs like this deserve whats coming for them

If you enjoyed the game thats great, hope you and the 100 some other people who enjoyed it have full servers all day for the week or so the game is live

You can keep lashing out to those of us who hated it, you will fit right in at the other place as you wont last long here, you are a ticking time bomb before you melt down

Advise if you actually want to make it here, avoid threads with titles that cause you stress
I'm a happy warrior, no stress here. Thanks for your concern.
 
Bungie: Hmmmm.... should we make Destiny 3? Or make a niche genre sci fi extraction shooter meant for casuals with heavy aim assist and no prox chat for safe gaming?

Bungie: Let's do the extraction game

Sony: Hi, So what you got in the works is Destiny 2 DLC and a new extraction shooter IP. We'd like to acquire you for $3.6B

Something fishy is going on because how the hell did this deal go through?

There's probably a reason why they only commited 1/3 of the studio to Marathon and 2/3 still on D2.
 
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Yup.

It seems that kind of viewpoint is a very media focused kind of response. Big egos, grifting for the next gig, they might be genuine, they might be PRing a bogus response you name it.

Put it this way. A company makes a bunch of different cookies.

Probably chocolate chip is the most popular. Most people seem to like chocolate, but some people like other flavours. I'm indifferent and will buy all kinds of cookies. But there's going to be some who stick to the basics like chocolate chip or oatmeal or whatever is the popular flavour in their region.

If the company comes out with some funky flavours and they fail or get laughed at, dont blame the customer base. Maybe they just dont give a shit about the new cranberry mint flavour, or they bought it and hate it. Dont be pissed at the customers. Blame yourselves for spending all this time and money making a product people dont want or like.

But media (doesnt matter if games, tv, movies), seem to have more of a "I want to make my dream idea and I did some napkin math. Let's just make it over 5 years and $50M budget, show gamers a year before release on YT (were already 80% done so there's no turning back), push it through and hope gamers love it. And why shouldnt they love it? We all love making it!".

That kind of strategy is a very hit and miss way of selling a product.

Every company has their share of product failures. But media people seems to make the biggest stink about it the most. At my company, I've seem entire product lines bombing and being disbanded after 1-2 years. So bad, it goes down the tubes. That's a lot of money, R&D, warehousing etc... Lets face it. A big waste of time. But I've never seen any of the marketing or R&D people who are most vested in product development ever go on Linkedin or Twitter ranting about bad customers not liking it or trying to skew the narrative that they tried their best and failed. A bad product is a bad product. You just man up to it and forget it going forward, and work on the next thing.

The problem is the political angle that crept its way into gaming. In the good old days developers were apolitical, they made the games they wanted to play and blamed themselves (or the marketing) if the game failed to sell. That was all.

But these days many AAA devs don't create the games the audience wants but what they think the audience should want. They insert LGBT+ story elements and characters, they desexualize characters in order to challenge the male gaze, they let female characters play non-gender stereotypical roles, diversity and inclusivity is everywhere, even where it makes no sense (like in 16th century Japan), etc etc. But now when such a game doesn't sell, it's not because the game wasn't fun to play or looked boring, it's because the (non) buying audience is the problem. If they didn't like what they saw, it means they're bigots and chuds and devs shouldn't bow to commercial pressures but stick to their ideological guns.

We're living in a world where saying you want RPG games to have a "male or female" instead of "body type A or B" selection screen is a politically controversal statement that will get you banned from many places on the Internet.
 
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