This is incredibly interesting. Talk about your niche markets:
Talk about a walled garden!
http://www.businessweek.com/articles/2012-08-14/the-apple-of-the-u-dot-s-dot-prison-system
The JP3, which family or friends can buy for prisoners online for around $40, is virtually indestructible, Shapiro says. Inmates use it to browse JPays library of more than 10 million songs on electronic kiosks the company installs in common areas inside prisons. Downloads run from $1.29 to $1.99 a tune. (The three most popular artists: Usher, Tre Songz, and Kenny Chesney.) Although hes charging prisoners more than Apples (AAPL) iTunes store does for most songs, Shapiro insists hes not profiteering from a captive market; JPay shares revenue from all of its services with the majority of the prisons it serves, he says. Shapiro wont disclose financials, but says his company has been profitable since 2006.
Martin Horn, a former secretary of the Pennsylvania Department of Corrections and an ex-commissioner of the New York Citys Department of Correction, believes companies like Keefe and JPay offer a valuable service. Boredom is the fundamental phenomenon of prison life, says Horn. Things that appear to be coddling inmates actually do have merit and value from the point of view of corrections management.
By yearend, JPay plans to introduce the JP4, the first mini tablet designed exclusively for prisons. Equipped with a 4.3-inch screen and encased in clear plastic, the device will retail for $50. The gizmo cant access the Internet, though, so users will have to download media from JPays kiosks. It could be a big deal eventually, says Mike Watkins, a Washington state corrections official who oversees JPays systems in the states 12 prisons and expects to start evaluating the new device this month. Think about education, think about games, says Shapiro. Its endless where we could go.
Talk about a walled garden!

http://www.businessweek.com/articles/2012-08-14/the-apple-of-the-u-dot-s-dot-prison-system
