I think the Kevin Owens fat comments would raise people's hackles less (not that they wouldn't at all) if it didn't carry an air of ragging on him because he's a smark favorite more than because of what he brings to the table. If it didn't come across as specifically trying to upset people or used to massively downplay all he DOES have going for him. I mean in general I agree with most of the defenses people have made of those comments (he's too short to look intimidating due to his size, it doesn't fit in with his character, which also needs to be more developed than it is so far, etc.) and WAS hoping he'd have gotten in better shape after joining NXT than he has, but the jabs really do carry a certain tone from certain posters that is just annoying as hell, like "He's fat so you're wrong for liking him, loser nerds."
That hamburger gif is hilarious either way though.