WWE needs to create a top heel faction. They are always great to elevate a guy or two and they are usually pretty easy to book. Over the first several months the faction slowly collects all the championships while burying most of the top babyfaces which slowly leads to dissension in the group when one or two of the elevated guys challenges the leader for the main title down the line. Yes, it's been done before, but it's pretty easy plus it makes a new star or two. Guys I'd consider for this group include Jericho, heel Orton, Wade Barrett, Ziggler, and Drew McIntyre. When all is said and done you would be looking to elevate Barrett and/or Ziggler to main event status, and McIntyre to a good middle tier slot.